Passion at the radio show
It was a fascinating 2019 European Radio Show. I had a crazy time with Jimmy from Marseilles, black music fan, …
Radio
Create Content
Does radio have something to sell?
I didn’t go back to school, I just randomly found my old Kötler & Dubois Marketing book. My mind then …
When radio will make its own advertising
My reflexion on radios advertising led me this week to mix very hard two informations in the same shaker. On …
Quality production : a nobel art in radio
Radio producer is a complex job. Usually it all starts with an idea, a content direction, in relation with the …
Podcasts according to History books
Once a great wise man manifestly imposed that a podcasts page of a radio needs to look like a digital …
Radio on my barbecue
Why don’t you get your content to the world ? Or at least to your audience. Believe me. I’ve …
Understanding the one who listens
To create a new audience for yourself is a considerable task in the world of radio. But wait a minute, …