Welcome to our series of marketing for podcasts and radio shows! Through these episodes, you will get to know the various aspects of the seemingly difficult word: "marketing",  how you can apply them to your show...and that it's more accessible than you think. Whether you are a producer or independent host, this series will be useful in increasing your show's brand exposure. You'll find a lot of tips for beginners and also advanced users. We decided to create this series because we are truly committed in helping you to getting your work to be discovered. Like many content creators, you are good at creating content but less comfortable with marketing it. In the first episode, you will get a general idea of marketing, why you should consider it and how easy it can be! Let's demystify marketing. This series will include the topics; getting to know your audience, building your brand and marketing strategy, content marketing, social media marketing, SEO and web traffic and relevance of offline marketing.

On this episode, you will get to know a little more on how to get to know your audience and why you should. Getting to know your audience is like the prerequisite to developing a marketing plan. Before you can decide how you are you going to market or where, you need to make sure you know your target audience. It is important that you are marketing to the right people, at the right time, with a fitting message.

Before you can think about getting people to hear about your product or service, you will first need to build an authentic brand. Here are a few things you should do before presenting your brand: To begin with, carry out research to find out who your customers are. Look for data and analytics or make your own. Who are your target audience? How well do you know them? You want to know who your competitors are. Why is this important? You want to know what you’re against. Benchmark similar products or services to get measure what the standards and what you would need to improve. This will give you the opportunity to discover what your competitive advantage is. It is important that you identify what your company stands for. So essentially, what is your mission? Express your mission in your branding. Here are some elements that you will need in building a brand: a. Logo A logo is the initial visual representation of your brand. It should be recognisable and memorable. It should be something only unique to your brand. Here is an easy to use web app that will help you create just the logo you need: Hatchful b. Tagline Come up with a catchy phrase that will make people directly think of your brand when they hear it. c. Sonic logo/ jingle Include a sound or beat that is unique to your brand. This will allow people to be able to recognise your brand from just a sound. All of the above will give your brand a personality that will make you stand out from the rest. By giving your brand a voice, you will be able to clearly deliver the message of who you are, what you offer and why people should care about your brand. Your brand should consistently be included throughout your business. Once you have established a strong branding. You can then move on to the next step on specific marketing aspects. Two beneficial strategies are content marketing and social media marketing. These will be discussed more in detail in the coming episodes. The next step is to collect analysis on how well your marketing strategy worked and make a report. This can be very useful as you will get an idea of how you can improve, what you can change and what worked. With this, you can adapt your marketing strategy for improved results.