Podcast as a Marketing Tool

Companies are constantly looking for ways to engage with consumers through various marketing strategies.

In the recent years, the use of podcasts as a marketing tool has become increasingly popular. With more people being active with the use of media, it could be beneficial to consider adding podcasts to your content marketing.

 So why are podcasts an efficient way of marketing?

Let`s look at a few reasons on why it would be beneficial

1. Build trust

Audio is known to be an intimate way of communication. People engage better with the emotions through an audio while being given the freedom to paint their own picture.

 2. Be different

Set yourself apart from your competitors by producing quality content in the form of podcasts. This will also give you the opportunity to increase brand exposure.

3. Accessibility and convenience

Podcasts can be downloaded and listened to anywhere and at anytime. Consumers can listen to it during transit times, while doing chores, or even during a work out.

4. No expiration date

Podcasts are sustainable. Once you produce them, they are there forever and can be used over time!

5. Inexpensive and time efficient

With the right tools, making podcasts takes minimal time and does not cost you anything.

6. Transparency and authenticity

You will get to “share” the voice of your company. By being honest and vulnerable, it will make your company stand out and be more authentic.

7. Increase traffic generation

Your podcast can be shared on various platform to reach a larger audience that could result in an increase in consumers.

By knowing the positives of podcasts, you can now add them to your content marketing for better results!

Now, podcasts are all great. But how can you take this a step further? Wouldn’t it be more interesting to add images and texts to your podcasts that can be easily uploaded on networking platforms?

Try LiLiCAST! Transform your audio into animated podcasts within minutes!