Before you can think about getting people to hear about your product or service, you will first need to build an authentic brand.

Here are a few things you should do before presenting your brand:

To begin with, carry out research to find out who your customers are. Look for data and analytics or make your own. Who are your target audience? How well do you know them?

You want to know who your competitors are. Why is this important? You want to know what you’re against. Benchmark similar products or services to get measure what the standards and what you would need to improve. This will give you the opportunity to discover what your competitive advantage is.

It is important that you identify what your company stands for. So essentially, what is your mission? Express your mission in your branding.

Here are some elements that you will need in building a brand:

a. Logo

A logo is the initial visual representation of your brand. It should be recognisable and memorable. It should be something only unique to your brand.

Here is an easy to use web app that will help you create just the logo you need: Hatchful

b. Tagline

Come up with a catchy phrase that will make people directly think of your brand when they hear it.

c. Sonic logo/ jingle

Include a sound or beat that is unique to your brand. This will allow people to be able to recognise your brand from just a sound.

All of the above will give your brand a personality that will make you stand out from the rest. By giving your brand a voice, you will be able to clearly deliver the message of who you are, what you offer and why people should care about your brand.

Your brand should consistently be included throughout your business. Once you have established a strong branding. You can then move on to the next step on specific marketing aspects. Two beneficial strategies are content marketing and social media marketing. These will be discussed more in detail in the coming episodes.

The next step is to collect analysis on how well your marketing strategy worked and make a report. This can be very useful as you will get an idea of how you can improve, what you can change and what worked. With this, you can adapt your marketing strategy for improved results.