If you are interested in digital marketing, you’re surely going to hear about SEO.
Search engine optimization is a key element of your marketing strategy. It is all about ranking. In other words, it’s when people have typed something in the search engine and your business’ website appears in the first results of the non-sponsored section.
Part of this strategy is developing what is called “web traffic“. As a definition let’s say that web traffic is the number of web users who travel to your website. Each person who logs on to your website is recorded as a “visit”. This allows you to know more about your audience and determine which pages are the most popular.
The logic is that you get traffic when you are ranked high. But to be ranked high you need to have traffic! So, how could you develop your e-visibility when you just started? Here is our advice to perform and generate traffic and then improve your business’ ranking.
OUR ADVICES TO PERFORM
Advice n°1- Publishing on a regular basis on your website.
You want your presence to be known and recognized on the internet. So, make sure you are keeping up your online presence by posting on a regular basis. Content is essential to improve your visibility. When you start to develop your online presence, content creation is a big part of the work. In the same way, if you already have a loyal audience you must continue publishing to keep these people interested and captivated. No matter what your situation is, don’t forget to ensure you are posting consistently and that your content is of great quality!
By including keywords, your brand will be more known by search engines. For example, if you have a business specialized in renewable energies try to guess what keywords your potential client would type in order to find you. It could be: “wind turbine”, “solar panel”, etc.
By being more appealing, more people will be directed to your website, therefore increasing web traffic. How is this beneficial to you? In a perfect situation, people that are directed to your website could be potential customers.
Advice n°2: Use Social Media.
Your business can be supported by Youtube, social media platforms, and your website. Linking all your platforms together and posting regularly will generate traffic to your website.
With engaging content on your social media pages, you will catch the attention of more people. They may be redirected to your website. So, this is beneficial to your brand awareness.
Let’s keep our previous example. You just have made a podcast to introduce your brand new wind turbine. This explanative video is going to be posted on your website. In addition, you can create a teaser announcing the launching of your new product and post it on social media platforms with the link of the full podcast. If the teaser is catchy, the audience may click on the link and go to the website.
Advice n°3 – How do social media platforms affect the network effect
Through social media marketing, you have the opportunity to positively influence the network effect of your brand. It means that people attract people. The value of your brand will increase as the number of users goes up. If a large number of people are using your product or service, then it must be qualitative.
By creating content, your objective is to engage with your audience, share, like, comment on your posts. So, if you publish a video interview, don’t forget to mention the name of the interviewee. For example, one of our clients is a business advisor. He often makes podcats of entrepreneur interviews. All these interviews are posted on his website with keywords and he mentions his guests. Now, when you search the name of one of the interviewees on Google, the website of the company is at least ranked at the third or fourth suggestion on Google. By being mentioned the interviewee can share your video and then boost your audience.
HOW LILICAST CAN HELP ?
LiLiCAST offers you many ways to increase your web traffic and boost your SEO.
First, you can easily collaborate with our text editor. You just have to invite people you are working with and your guests and they all will be part of the work. By including your guests to the preparation, they will have access to the podcast video preparation and then will be able to share it on their own social media accounts. This will help you to get more visibility and maybe grow your audience.
LiLiCAST helps you in having better visibility and ranking on the internet. The app generates an automatic description for your podcast. So, thanks to the descriptive text, keywords will be found so you will have better visibility on podcast platforms.
From a publishing point of view, things are once again much easier when you work with LiLiCAST. Thanks to the plugin WordPress and Facebook it will be a piece of cake to share your podcasts with your audience, on your website and social media! It just requires one click!
Finally, use LiLiCAST to promote your podcast. Actually, you can adapt its format to your social media accounts, podcast platforms, or your website.
Also, use an extract of your show to create teaser videos. This is a great way to promote your podcast on social media and thus to generate traffic on your website!
Do it simple, do it with LiLiCAST! In the next episode you will get to know more about offline marketing.