S2EP8- RELEVANCE OF OFFLINE MARKETING

In this episode you’ll be learning more about offline marketing and the relevance of offline Marketing in the digital age.

What is offline marketing?

Offline marketing is usually marketing that is not done online. As we know, there’s always more room to do more. So by doing offline marketing you’ll be able to reach a large and targeted audience. It can also serve as the perfect complement for your online marketing. Although it can be a little more expensive than online marketing, it is very beneficial and very effective.

Let’s look at a few examples of offline marketing.

Guerilla Marketing.

First, guerilla marketing is an example of offline marketing that involves unconventional marketing ideas. This can be a benefit icy will stand out to your customers and it is a tactic that will catch the attention of the people and will let them talk about your brand. This will help in increasing brand awarness.

 

UGC: user-generated content

This includes social media influencers and brand ambassadors. This will help create engagement between your audience of make your brand more trustworthy as the content is generated by the audience for the audience. It shows that people are loyal to your brand new customers will be more willing to trust in your brand.

 

Physical branding

This is the key to increasing brand awareness. This includes logo and the name of your brand that can be visible. That’s going to be displayed on your company merchandise or sponsored merchandise. This will make your brand memorable recognizable and consistent. This will also show the audience that you were an authentic and genuine.

 

Sponsorships 

You can sponsor events that will have your logo visible that the events of other companies, photos of Charities. You can sponsor events that will have your logo it’s an easy and convenient way of marketing. However, you will have to make sure that you were brand is being associated with a brand that has a positive reputation as it will also influence the image of your brand.

 

Digital signage

Digital signage is basically epaper advertising know what does it mean? Everything is digital instead of using Billboards and papers.This is an innovative way of all marketing as you can have multiple rotating ads in 1 digital signage. So, this can be beneficial as it shows that you brand is innovative, sustainable and is committed to growth in the next episode.

 

To conclude you’ll find out a wrap-up of our entire show. Stay tuned!