When you are active and constant on different social media channels, you also have the opportunity to turn one channel’s audience into another channel’s audience, too.
Let’s imagine you are a radio host that manages an Instagram account, as well. You post teasers of your radio show on Instagram on a regular basis. Even people who have not heard of your radio show can access your content there. They get interested in seeing the full content that you create, and direct themselves to your radio show online, website, or any other social media channel.
Or the other way around – your radio show’s listeners are looking for an easy way to follow you daily basis. With smartphones on their hand all the time, your audience can just click on your profile and catch up with your show, wherever they are.
All of your channels get exposure from the others, and you will be able to grow your audiences on all of them, even generate new ones. It doesn’t require extra effort but will be very beneficial for you.