Digital Marketing and LiLiCAST App Basics

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Some words are not easy understandable? This glossary might help you to have a better understanding of the vocabulary linked to the digital marketing and terms that you can find on the LiLiCAST app.

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Digital Marketing Vocabulary

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1588754829741{margin-right: 20px !important;margin-left: 20px !important;}”][vc_column width=”1/4″][vc_empty_space][vc_column_text]lilicast digital marketing[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_empty_space][vc_empty_space][vc_column_text]SEO (Search Engine Optimisation)
This refers to strategies boosting the visibility of your website in search engines. It is an essential referencing technique to allow your website to appear on the first on the first pages of search engines.[/vc_column_text][vc_column_text]Traffic
This term refers to web users visiting your website. In other words, the number of visits and visitors of a website or social network during a given period.
“Generate traffic on a website”, is about increasing the number of visits and attracting new visitors on a site.[/vc_column_text][vc_column_text]Engagement
This term is intimately linked to the generation of emotions. This is what will encourage your visitors to like, comment and share your publications, give their opinion, or participate in contests for example… In other words, the engagement is the reaction of Internet users to your publications.[/vc_column_text][vc_column_text]RSS feed
This refers to a URL on the podcaster site that allows your player, if you are a subscriber, to connect to the podcast site automatically. The objective is to see if there is new content. If there is any, it will turn it into an audio file and add it to your playlist. In this case, it allows the listener who subscribes to the channel and its RSS feed to be automatically informed of the publication of new podcasts on their smartphone.[/vc_column_text][vc_column_text]Customer journey  –
This is the analysis of the behaviour of a prospect or a listener during the different phases of the act of consumption of the podcast. But, these are also the periods of reflection and research that precede the discovery of the podcast, then the phases of consumption and evaluation, until the possible recommendation to a third party.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1631540082335{margin-right: 0px !important;margin-left: 0px !important;background-color: #4a3de4 !important;}”][vc_column][vc_column_text]

All the vocabulary you need to understand the LiLiCAST app

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This is a digital audio file that can be listened to on demand. The user can listen to it in streaming where and when they want and/or download it to their computer or theirartphone.[/vc_column_text][vc_column_text]Animated Podcast
This is a digital audio file with visuals (text, videos, images, gifs, subtitles).[/vc_column_text][vc_column_text]

Teaser –
Marketing communication tool to generate interest for a project, arousing curiosity. Advertising hook.


Capsule –
Also called « LiLiCAST», refers to an animated podcast created with the LiLiCAST app.


Plugin –
The term plugin refers to a module embedded in a main software allowing it to enrich its functionality. In the case of the LiLiCAST tool, the WordPress plugin is installed to allow you to publish your LiLiCASTs directly on your website.


Text editor –
Refers to a tool for creating and editing text. On the LiLiCAST text editor you can write and organise your text in its entirety or write only keywords down. You can work alone or collaboratively.