Why don’t you get your content to the world ? Or at least to your audience.
Believe me. I’ve been searching like thousands of other consumers, often merely categorised as web-users. About a passion of mine : barbecue cooking. Don’t laugh at me… I love cooking at barbecues but this is not what it’s all about. The real question is : what have I found ? No doubt that Google is our friend. But Google only answers to my questions with an algorithmic logic far different from my consumer logic. Since I already had the intention to write this post, I browsed up to page 4 of my results page. What nobody ever does. I only found written examples, and two videos suggested by traditional tv channels on their web page. Though there is a problem : I am lazy man. I don’t like to read. And the suggested videos required my full attention.
I would have loved to listen to spoken explanations or a tutorial. It would be great to work on some documents while listening to a podcast or an audio about barbecue cooking. I wish I could pause, get in my car and once my Bluetooth device connected, resumed the show on my way home. Unfortunately, I had nothing to play. So I put on my car radio and switched to a well-known national station. Guess what : the host was interviewing the organiser of France’s Barbecue Championship ! Unbelievable ! It was the last 5 minutes. I was too late. Once at home, I went on the podcast page of the radio to get the podcast : an impossible task.
No way to make a search query by content. The only podcasts accessible were complete shows, lasting from 1h to 3h. In that ocean of information there are probably chronicles and subject-related interviews for someone like me passionate about rock, politics, science fiction, cooking, wine, organic produce, radio, economics, soccer, tourism… But how ? Was I supposed to listen to everything ?
Radio is a formidable content creator. Certainly the most prolific and pertinent one. However it is paradoxical to see that radios consider the internet only as an advertising resource or a rival. Internet is a media, in its core meaning : a way to convey information, analysis, and opinions. Radio has content ? LiLiCAST makes it available to the world. This could be a marking baseline, but in reality it’s about time for Radio to wake up and assume its formidable creativity.
It’s our reason to be. It’s the miracle LiLiCAST makes everyday.
Arnaud
http://lili-cast.com/new-way-to-podcast/