How to make an audio podcast
Why make a podcast?
Whether you are an individual with a passion he wants to share or on organisation/brand willing to create content and draw attention, podcast is made for you. It’s becoming more and more popular these past few years and still growing in audience. It’s a great way to communicate because it creates a great level of engagement without demanding to many resources.
- It’s a very intimate communication middle, it creates a proximity with the audience.
- It’s easier to put in place than a video or a even a written article, which demand more time and a certain learning.
- It asks for very little equipment, a good microphone and recording system and you’re on.
- It allows to create a notion of credibility and professionalism around the topic treated
Of course it asks for a bit of will and practice, but once you feel comfortable with the discipline it can become the best way for you to communicate. Convinced? Let’s jump right in!
Make your podcast
Find a subject (and an audience)
The subject of your podcast of your podcast is the first and very important step. It will determine your audience and partly whether or not it will be successful. You have to be interested in what you talk about or your audience will feel it. Even if it’s a branded communication. Don’t do podcast just because it’s popular, do it because you have something to communicate.
Also it’s better if your content is specific and preferably niche. The more specific, the less concurrence and you will also appear as a specialist in the topic you choose. But not to specific either, just broad enough to be able to record multiple episodes.
Find your podcast’s identity
There a few things to decide about your podcast’s identity:
- The name: the most important is that it is representative of your topic. Then if you can add a twist and make it clever it’s even better. That will be the first thing that people see so it should be clear and attractive. For example, an easy and (in my opinion) clever one is “Gilmore Guys” a podcast about two guys discussing the show “Gilmore Girls”.
- The appearance: of course, it’s audio, but you can add a visual appeal around it. Create a “banner” for it, add an image to your audio or choose the style of the audio bar.
- The duration: it will depend on you and your topic, there is no right or wrong answer here. Of course under a minute may be a bit short and 6 hours might need a really really passionate audience, but you just have to find what works for you, record yourself as a test and then try to keep the same length for all your recordings.
- The style: will your podcast be informative, fun, artistic? Find what style fits best with what you want to say. Another idea is the interview format if you want other people to intervene.
- The music: this is optional but adding a jingle at the beginning or musical interruption could create a nice atmosphere.
Get the right equipment
The good thing about podcasting is that it doesn’t require too much equipment. But if you want to make a quality podcast, you still have to get a great equipment.
The most important is the quality of your audio, so a professional microphone is a must. The microphones integrated on your devices (mobile or desktop) are often not enough.
The other important aspect is your recording software, it needs to translate the quality of your brand new equipment.
Also your audio editor, to make sure you don’t loose any quality in the process either. And if you do edit your sound, all the cuts have to be perfect!
Choose the right platform
There are many platforms that offer to host your podcast, it’s easier to use one because they will provide the hosting of your podcast and all the media, content and files that comes with it. Then they will send all those informations to wherever you want to share it. They also offer storage.
This is the basic description of what a hosting platform should definitely do. But most of them also provide other services. Here is a list of the 10 best hosting plaforms to help you make your choice.
Now it’s time to move to the action. This step is crucial, it will determine whether or not you will get people’s interest.
Try to practice before you start recording. It’s important, even if the topic is serious, that you sound inviting. Try to smile while speaking. It’s also important that you articulate. To better articulate, here is a little tip: practice speaking with a pen in your mouth, it will train your pronunciation.
Also make sure to record yourself somewhere quiet, mostly avoid noises except if you are trying to create an atmosphere. Avoid rooms where sound resonates, confined spaces give a better audio.
Editing your podcast
After the recording comes the editing. This is the part where you cut your audio, add sounds and musics, voice effects, … Choose an editing that won’t loose the quality of your audio, that is easy to manage and precise.
Publishing your podcast
Now this part is different that publishing on a hosting plaform. In this step you publish to be seen and to get audience, and the hosting platform will only help you to send info to where you want to publish. The well known platforms for publishing are iTunes, Google Podcasts, Spotify and more.
You also decide to not use one of these platforms and simpl publish on your website. Both offer pros and cons, it really depends on the strategy behind your podcast.
Promoting your podcast
After you published your podcast, you will need to promote it. This is the last step, but you really shouldn’t skip it if you want to grow your audience.
To do that, the best way is to share your podcast on social platforms where it can get visibility. Maybe create a page for your podcast show, share teasers of the best moments, get in contact with people who share your passion for this topic. There are many ways to promote and it’s ok to try many until you find one that works for you.
The reason we created LiLiCAST is because we want to help audio creators to grow their audience easily! With LiLiCAST you will be able to prepare your podcast’s content, have access to your editorial calendar, record yourself directly in the app, invite guests (and even co-hosts), edit your audio and even create a social video from your audio! All of that in one application!
Don’t hesitate to contact us for more information!