You are now ready to get started: You have your equipment, an idea, and some time ahead of you. That’s very good! Now, the question is, who is your target audience? As how can you generate interest from your audience if you do not know who you are talking to?

The temptation to talk to as many people as possible is high. If we do a podcast, we will want to be listened to, obviously. But to want to talk to everyone is actually to talk to nobody.

By aiming for an ultra large audience, you risk to trigger a chain of banalities. It’s better to have a smaller audience that’s greatly interested in what you’re saying than a lot of people who listen to you halfway and end up not really knowing why they’re doing this.