{"id":7601,"date":"2019-11-04T23:01:32","date_gmt":"2019-11-04T22:01:32","guid":{"rendered":"https:\/\/website.lilicast.blog\/index.php\/2019\/11\/04\/copy-of-podcast-as-a-marketing-tool\/"},"modified":"2019-12-13T14:24:09","modified_gmt":"2019-12-13T13:24:09","slug":"podcast-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/","title":{"rendered":"Podcast as a Marketing Tool"},"content":{"rendered":"<div class=\"lc-sc-article-video-wrapper\">\n<div class=\"lc-sc-aspect-ratio\">\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-7601-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/website.lilicast.blog\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-tool.mp4?_=1\" \/><a href=\"https:\/\/website.lilicast.blog\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-tool.mp4\">https:\/\/website.lilicast.blog\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-tool.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<p class=\"lc-speech\">Companies are constantly looking for ways to engage with consumers through various marketing strategies.<\/p>\n<p>In the recent years, the use of podcasts as a marketing tool has become&nbsp;increasingly popular. With more people being active with the use of media, it could be beneficial to consider adding podcasts to your content marketing.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">&nbsp;So why are podcasts an efficient way of marketing?<br \/>\n<\/span><br \/>\nLet`s look at a few reasons on why it would be beneficial<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">1. Build trust<br \/>\n<\/span><br \/>\nAudio is known to be an intimate way of communication. People engage better with the emotions through an audio while being given the freedom to paint their own picture.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">&nbsp;2. Be different<br \/>\n<\/span><br \/>\nSet yourself apart from your competitors by producing quality content in the form of podcasts. This will also give you the opportunity to increase brand exposure.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">3. Accessibility and convenience<br \/>\n<\/span><br \/>\nPodcasts can be downloaded and listened to anywhere and at anytime. Consumers can listen to it during transit times, while doing chores, or even during a work out.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">4. No expiration date<br \/>\n<\/span><br \/>\nPodcasts are sustainable. Once you produce them, they are there forever and can be used over time!<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">5. Inexpensive and time efficient<br \/>\n<\/span><br \/>\nWith the right tools, making podcasts takes minimal time and does not cost you anything.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">6. Transparency and authenticity<br \/>\n<\/span><br \/>\nYou will get to \u201cshare\u201d the voice of your company. By being honest and vulnerable, it will make your company stand out and be more authentic.<\/p>\n<p class=\"lc-speech\"><span class=\"lc-highlight\">7. Increase traffic generation<br \/>\n<\/span><br \/>\nYour podcast can be shared on various platform to reach a larger audience that could result in an increase in consumers.<\/p>\n<p class=\"lc-speech\">By knowing the positives of podcasts, you can now add them to your content marketing for better results!<\/p>\n<p>Now, podcasts are all great. But how can you take this a step further? Wouldn&#8217;t it be more interesting to add images and texts to your podcasts that can be easily uploaded on networking platforms?<\/p>\n<p>Try LiLiCAST! Transform your audio into animated podcasts within minutes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies are constantly looking for ways to engage with consumers through various marketing strategies. In the recent years, the use &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Podcast as a Marketing Tool\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/#more-7601\" aria-label=\"More on Podcast as a Marketing Tool\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":7600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[331],"class_list":["post-7601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","tag-tools","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast as a Marketing Tool - LiLiCAST<\/title>\n<meta name=\"description\" content=\"You&#039;re a business looking to use podcast for your marketing? Here are few reasons why it would be beneficial as a marketing tool\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast as a Marketing Tool - LiLiCAST\" \/>\n<meta property=\"og:description\" content=\"You&#039;re a business looking to use podcast for your marketing? Here are few reasons why it would be beneficial as a marketing tool\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-04T22:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-13T13:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-toolcover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\"},\"author\":{\"name\":\"Arik\",\"@id\":\"https:\/\/lilicast.com\/#\/schema\/person\/f181ed58bb13689f58fdf10ea2a0e03b\"},\"headline\":\"Podcast as a Marketing Tool\",\"datePublished\":\"2019-11-04T22:01:32+00:00\",\"dateModified\":\"2019-12-13T13:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\/\/lilicast.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-toolcover.jpg\",\"keywords\":[\"Tools\"],\"articleSection\":[\"lc-video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\",\"url\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/\",\"name\":\"Podcast as a Marketing Tool - LiLiCAST\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/podcast-as-a-marketing-tool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/wp-content\/uploads\/2019\/11\/copy-of-podcast-as-a-marketing-toolcover.jpg\",\"datePublished\":\"2019-11-04T22:01:32+00:00\",\"dateModified\":\"2019-12-13T13:24:09+00:00\",\"description\":\"You're a business looking to use podcast for your marketing? 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