{"id":6371,"date":"2018-11-13T10:44:41","date_gmt":"2018-11-13T09:44:41","guid":{"rendered":"https:\/\/lili-cast.com\/?p=6371"},"modified":"2020-06-03T18:02:43","modified_gmt":"2020-06-03T16:02:43","slug":"coffee-please-its-for-my-audience","status":"publish","type":"post","link":"https:\/\/lilicast.com\/coffee-please-its-for-my-audience\/","title":{"rendered":"Coffee please&#8230; It&#8217;s for my audience"},"content":{"rendered":"<p>This <a href=\"https:\/\/lilicast.com\/blog\/\">blog<\/a> is interesting&#8230; Yes&#8230; Even bluffing. Each article generates online debates with some of you which, inevitably, bring us on the topic of the following article. Recently, I sent multiple emails to offer the possibility to subscribe to a <a href=\"https:\/\/lilicast.com\/webinar-subscription\/\">webinar<\/a>. A pretty classic appointment on social networks these days: a virtual meeting through screens and connections. For this first webinar, I start with a big topic: <a href=\"https:\/\/lilicast.com\/reach-new-audiences\/\">how to grow an audience<\/a>. Quickly the first reactions and subscriptions arrived. The one I would like to tell you about today came from a collaborator of a VERY BIG company ( I won&#8217;t give the name). A big company with multiple radio stations broadcasting multiple shows. &#8220;<em>Thanks but I think that our company knows how to grow its own audience&#8230;<\/em>&#8220;. I agree with him. His remark is even more interesting knowing that of course I don&#8217;t consider myself a lecturer or a miracle maker, I was just offering a 30 minutes demo on a common topic : audience&#8230;\u00a0And additionally a return on experience to explain why ALL our users grow their audience. But the strength of habit and the resistance against change and innovation are my usual companions. So I welcomed his reaction with kindness. Besides I can easily imagine that when Nespresso arrived on the market it also received some &#8220;<em>no thanks, our company already has a coffee&#8230;<\/em>&#8221; yes obviously, with coffee grinders, filters, coffee makers and sugar cubes already existed&#8230; coffee existed, coffee that stayed kind of warm sitting in a pot in the&#8230; cafeteria. Yes there even was a room just for that. It was long, complicated, expensive and somehow less tasty: but we had coffee! And today almost everyone has an expresso machine. So I decided to check. Obviously what did I find ? That in this company, the general audience of most of their radio stations is decreasing. That radio stations have very few shows that actually grow their audience. And of course I noticed that the audience on web channels are symbolic, and that 90% of their podcasts are useless. Trust me, I&#8217;m not saying that with my Nespresso machine I will make the revolution for radio&#8230; I&#8217;m just saying that years ago I was not drinking that much coffee ! Arnaud \u00a0 To subscribe to the webinar, it&#8217;s <a href=\"https:\/\/lilicast.com\/webinar-subscription\/\">here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog is interesting&#8230; Yes&#8230; Even bluffing. Each article generates online debates with some of you which, inevitably, bring us &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Coffee please&#8230; It&#8217;s for my audience\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/coffee-please-its-for-my-audience\/#more-6371\" aria-label=\"More on Coffee please&#8230; It&#8217;s for my audience\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":7594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[281],"tags":[332],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-news","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coffee please... 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