{"id":5491,"date":"2018-08-22T09:33:28","date_gmt":"2018-08-22T07:33:28","guid":{"rendered":"http:\/\/lili-cast.com\/?p=5491"},"modified":"2020-03-03T10:53:25","modified_gmt":"2020-03-03T09:53:25","slug":"understanding-the-one-who-listens","status":"publish","type":"post","link":"https:\/\/lilicast.com\/understanding-the-one-who-listens\/","title":{"rendered":"Understanding the one who listens"},"content":{"rendered":"<p>To create a new audience for yourself is a considerable task in the world of radio. But wait a minute, I&#8217;m not talking about seeking new listeners for FM broadcasting\u2026 Here I&#8217;m talking about new Audience with a capital A. A new one. And therefore it\u2019s about understanding those who listen. The web addict, an individual who spends his time in front of any screen, be it smartphone or desktop, is a reasonable consumer. He searches, a lot, listens, a lot\u2026 but only what catches his interest. For example an aficionado of organic products will only look for information about organic products\u2026 nothing else. Here is where we find the opportunity for radios, and this is\u2026 revolutionary. They are the biggest content creators : how many <a href=\"https:\/\/lilicast.com\/work-collaboratively-save-time\/\">radio programs and shows<\/a> are made every week about organic products? So imagine\u2026 instead of publishing a 3h long show about organic products with music in between, an horoscope here, and some news there&#8230; imagine you finally decide to acknowledge those who listen. What if one show means several podcasts, short, reinforced with impactful images, key messages, call-to-action and links to other podcasts dealing with the same topic ? What if your podcast page becomes vivid ? Organised by topic, the possibility of full-text queries, and automatic SEO ? What if this year you enter the era of radio-on-demand, effortlessly&#8230; with <a href=\"http:\/\/lili-cast.com\/teams\/\">LiLiCAST<\/a> of course. \u00a0 Arnaud <a href=\"https:\/\/lilicast.com\/reach-new-audiences\/\">https:\/\/lilicast.com\/reach-new-audiences\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To create a new audience for yourself is a considerable task in the world of radio. But wait a minute, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Understanding the one who listens\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/#more-5491\" aria-label=\"More on Understanding the one who listens\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[287],"tags":[332],"class_list":["post-5491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","tag-news","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new audience ? Understand the one who listens your podcast<\/title>\n<meta name=\"description\" content=\"You want to reach a new audience for your radio show or podcast ? Well, start to understand the one who listens right now : know your target !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new audience ? Understand the one who listens your podcast\" \/>\n<meta property=\"og:description\" content=\"You want to reach a new audience for your radio show or podcast ? Well, start to understand the one who listens right now : know your target !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-22T07:33:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-03T09:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/wp-content\/uploads\/2018\/08\/english-the-one-who-listen-550x550.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\"},\"author\":{\"name\":\"Arik\",\"@id\":\"https:\/\/lilicast.com\/#\/schema\/person\/f181ed58bb13689f58fdf10ea2a0e03b\"},\"headline\":\"Understanding the one who listens\",\"datePublished\":\"2018-08-22T07:33:28+00:00\",\"dateModified\":\"2020-03-03T09:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\"},\"wordCount\":239,\"publisher\":{\"@id\":\"https:\/\/lilicast.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/wp-content\/uploads\/2018\/08\/english-the-one-who-listen-550x550.jpg\",\"keywords\":[\"News\"],\"articleSection\":[\"Radio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\",\"url\":\"https:\/\/lilicast.com\/understanding-the-one-who-listens\/\",\"name\":\"A new audience ? 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