{"id":9588,"date":"2021-04-21T11:35:37","date_gmt":"2021-04-21T09:35:37","guid":{"rendered":"https:\/\/lilicast.com\/fr\/blog\/1-un-podcast-pourquoi-comment\/"},"modified":"2021-05-06T10:34:18","modified_gmt":"2021-05-06T08:34:18","slug":"1-un-podcast-pourquoi-comment","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/1-un-podcast-pourquoi-comment\/","title":{"rendered":"UN PODCAST pour mon business, POURQUOI, COMMENT?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9588\" class=\"elementor elementor-9588\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269122f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"269122f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a448a26\" data-id=\"3a448a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81bdf3e elementor-widget elementor-widget-heading\" data-id=\"81bdf3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Podcast Pour mon Business  - Episode 1<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6207bc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6207bc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0891a0b\" data-id=\"0891a0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6547f41\" data-id=\"6547f41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-834bb27 elementor-widget elementor-widget-video\" data-id=\"834bb27\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2021\/04\/1.-un-podcast-2C-pourquoi-2C-comment.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2021\/04\/1.-un-podcast-2C-pourquoi-2C-commentcover.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-340ffcb\" data-id=\"340ffcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4289a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4289a33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db2db0f\" data-id=\"db2db0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f06530d elementor-widget elementor-widget-text-editor\" data-id=\"f06530d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Quicksand;\">Si vous \u00eates ici, c&rsquo;est probablement parce que le<b> podcast est sur votre to-do list de 2021. <\/b>Et si vous tergiversez depuis des mois, c&rsquo;est notamment parce que vous ne savez pas exactement en quoi le podcast est utile \u00e0 votre entreprise et ni comment l&rsquo;exploiter. Vous avez peut-\u00eatre peur aussi que \u00e7a prenne un temps fou \u00e0 mettre en place.<\/span><\/p><p>Sachez d&rsquo;abord que si vous avez envie de vous y mettre, c&rsquo;est une excellente id\u00e9e: c&rsquo;est une fa\u00e7on absolument g\u00e9niale de communiquer de nos jours.<\/p><p>Et sachez aussi que c&rsquo;est tellement simple de faire un podcast avec Lilicast que vous allez vous demander pourquoi vous ne l&rsquo;avez pas fait plus t\u00f4t.<\/p><p><b>(00:31) DEUX VISAGES<\/b><\/p><p>En entreprise, le podcast peut avoir deux visages. Vous pouvez communiquer en interne, avec vos employ\u00e9s, et en externe, avec vos clients. Dans les deux cas, le podcast s\u2019inscrit dans une logique de brand content. Gr\u00e2ce \u00e0 lui, vous allez augmenter la confiance de ceux qui travaillent pour vous et avec vous.<br \/>Podcast interne ou podcast externe?<\/p><p><b>(00:48) &#8211; EN INTERNE<\/b><\/p><p>En interne, le podcast permet de diffuser de l\u2019information de fa\u00e7on plus directe. C\u2019est une autre mani\u00e8re de se raconter. Vous pouvez l\u2019utiliser pour plusieurs raisons comme pr\u00e9senter les nouveaux venus dans votre entreprise, r\u00e9sumer les points importants d\u2019une r\u00e9union ou encore donner la parole \u00e0 vos collaborateurs pour que toute l\u2019entreprise comprenne les d\u00e9fis de chaque service. \u00c7a cr\u00e9e de l\u2019empathie et une meilleure compr\u00e9hension de ce qui se passe aux autres \u00e9tages.<\/p><p>Le podcast peut aussi servir \u00e0 former vos employ\u00e9s sur une base r\u00e9guli\u00e8re. Vous pouvez leur envoyer des informations de fa\u00e7on hebdomadaire, ils ont tout le loisir de r\u00e9\u00e9couter la formation en appliquant les conseils qui y sont donn\u00e9s. Dans tous les cas, le podcast stimule les \u00e9changes entre vos \u00e9quipes.<br \/>Donner une formation<\/p><p>En interne, le podcast touchera un public qui n\u2019a peut-\u00eatre pas le temps d\u2019ouvrir vos newsletters. Le podcast permet une mobilit\u00e9 que la newsletter ou le mail n\u2019offrent pas. Il peut s\u2019\u00e9couter en travaillant, en voiture, \u00e0 v\u00e9lo ou en marchant vers le bureau. Le temps de chacun est rentabilis\u00e9 de fa\u00e7on assez exceptionnelle.<\/p><p><b>(01:43) &#8211; EN EXTERNE<\/b><\/p><p>En externe, le podcast permet de mettre votre professionnalisme et votre expertise en avant en s\u2019invitant de fa\u00e7on fluide et informelle dans l\u2019oreille de vos clients. Le podcast remplace le caf\u00e9 que vous pourriez leur offrir dans vos bureaux. Vous aurez l\u2019occasion de leur faire visiter votre entreprise sans qu\u2019ils ne doivent pousser la porte de vos locaux.<\/p><p>Dans tous les cas, le podcast cr\u00e9e un sentiment de communaut\u00e9 et d\u2019appartenance fort en plus de donner une impression d\u2019autorit\u00e9 dans votre domaine. La voix, en effet, a un pouvoir de persuasion que l\u2019\u00e9crit n\u2019a pas. En plus, elle g\u00e9n\u00e8re une \u00e9motion et c\u2019est une \u00e9motion qui, souvent, pousse \u00e0 l\u2019achat.<\/p><p><b>(02:16)\u00a0 &#8211; RETRANSCRIPTION<\/b><\/p><p>Autre avantage du podcast ? Sa retranscription ou en tout cas la retranscription des grandes id\u00e9es v\u00e9hicul\u00e9es par votre \u00e9pisode a un impact direct sur le SEO de votre marque. \u00c7a vous permettra donc d\u2019\u00eatre mieux r\u00e9f\u00e9renc\u00e9 sur les diff\u00e9rents moteurs de recherche. Et un meilleur r\u00e9f\u00e9rencement, c&rsquo;est de nouveaux clients.<\/p><p><b>(02:35) &#8211; POURQUOI LILICAST<\/b><\/p><p>Le podcast est encore relativement nouveau. Je vous assure que prendre le train en marche aujourd&rsquo;hui sera b\u00e9n\u00e9fique pour votre entreprise. Je vous le disais au d\u00e9but: en termes technique, le podcast est super facile \u00e0 mettre en place avec Lilicast, notre plateforme tout-en-unLilicast, plateforme-tout-en-unqui vous offre un r\u00e9sultat professionnel sans avoir les qualifications requises.<\/p><p>Lilicast vous permet d\u2019enregistrer du son depuis votre t\u00e9l\u00e9phone et votre ordinateur, d\u2019interviewer vos interlocuteurs \u00e0 distance, de mixer tous les \u00e9l\u00e9ments sonores et de faire du montage vid\u00e9o avec une simplicit\u00e9 in\u00e9galable.<\/p><p>Lilicast vous permet aussi de faire intervenir plusieurs personnes sans que vous ne deviez bouger de votre bureau: c&rsquo;est une vraie plateforme collaborative o\u00f9 chaque personne a son mot \u00e0 dire et peut faire partager son expertise. Il suffit de leur envoyer une invitation \u00e0 intervenir dans votre espace Lilicast. Tout est rassembl\u00e9 au m\u00eame endroit. Il n&rsquo;y a rien de plus pratique.<\/p><p>Et parce que je sais que malgr\u00e9 cette promesse de facilit\u00e9 et de rapidit\u00e9, votre temps est compt\u00e9, on peut vous former \u00e0 la technique, deux heures suffisent pour vous rendre autonomes.<\/p><p>Et si \u00e7a ne suffit pas, Lilicast peut assurer la r\u00e9alisation de votre podcast, de A \u00e0 Z, soit de la cr\u00e9ation de votre contenu \u00e0 la mise en forme de la vid\u00e9o que nous n&rsquo;aurez plus qu&rsquo;\u00e0 partager l\u00e0 o\u00f9 vous aurez envie de le partager.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9082fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9082fa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57c9fe4\" data-id=\"57c9fe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c0b4560\" data-id=\"c0b4560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b66621 elementor-button-info elementor-widget elementor-widget-button\" data-id=\"5b66621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/calendly.com\/lilicast\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifier une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482ac01 elementor-widget elementor-widget-spacer\" data-id=\"482ac01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-948e000\" data-id=\"948e000\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420e09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"420e09a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38c16e6\" data-id=\"38c16e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9cc1b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9cc1b8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b49a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b49a8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b09ad\" data-id=\"36b09ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01bd40b elementor-widget elementor-widget-text-editor\" data-id=\"01bd40b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cet article a \u00e9t\u00e9 cr\u00e9\u00e9 et publi\u00e9 enti\u00e8rement depuis LiLiCAST.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Quicksand;\">Saviez-vous qu&rsquo;un article avec une vid\u00e9o multiplie par 5 le temps que votre audience va passer sur votre site?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3823460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3823460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c95a5a\" data-id=\"8c95a5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eaa4d7 elementor-widget elementor-widget-image\" data-id=\"0eaa4d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/07\/REfrences-June-1-1024x104.png\" class=\"attachment-large size-large wp-image-9040\" alt=\"\" srcset=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/07\/REfrences-June-1-1024x104.png 1024w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/07\/REfrences-June-1-300x31.png 300w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/07\/REfrences-June-1-768x78.png 768w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/07\/REfrences-June-1.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a282ec8 elementor-widget elementor-widget-spacer\" data-id=\"a282ec8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates ici, c&rsquo;est probablement parce que le podcast est sur votre to-do list de 2021. Et si vous tergiversez depuis des mois, c&rsquo;est notamment parce que vous ne savez pas exactement en quoi le podcast est utile \u00e0 votre entreprise et ni comment l&rsquo;exploiter. Vous avez peut-\u00eatre peur aussi que \u00e7a prenne un temps fou \u00e0 mettre en place.<\/p>\n","protected":false},"author":1,"featured_media":9587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-9588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UN PODCAST pour mon business, POURQUOI, COMMENT? - LiLiCAST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/fr\/blog\/1-un-podcast-pourquoi-comment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UN PODCAST pour mon business, POURQUOI, COMMENT? - LiLiCAST\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates ici, c&#039;est probablement parce que le podcast est sur votre to-do list de 2021. 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