{"id":9029,"date":"2020-06-26T19:35:46","date_gmt":"2020-06-26T17:35:46","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=9029"},"modified":"2021-02-16T16:11:53","modified_gmt":"2021-02-16T15:11:53","slug":"podcast-video-vs-video","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/podcast-video-vs-video\/","title":{"rendered":"PODCAST VIDEO VS VIDEO"},"content":{"rendered":"<div class=\"lc-sc-article-video-wrapper\">\n<div class=\"lc-sc-aspect-ratio\">\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-9029-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/wp-content\/uploads\/2020\/06\/english-version-podcast-video-vs-video-.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/wp-content\/uploads\/2020\/06\/english-version-podcast-video-vs-video-.mp4\">https:\/\/lilicast.com\/wp-content\/uploads\/2020\/06\/english-version-podcast-video-vs-video-.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<p>Si tu lis cet article, c&rsquo;est que tu es dans une d\u00e9marche de r\u00e9flexion concernant la cr\u00e9ation de contenu et le d\u00e9veloppement de ton audience.<\/p>\n<p>Dans un monde o\u00f9 le digital est devenu la norme et o\u00f9 le visuel occupe une place majeure, deux formats de communication se concurrencent: la vid\u00e9o face cam\u00e9ra et le podcast vid\u00e9o.<br \/>\nLe podcast a rencontr\u00e9 un succ\u00e8s fulgurant ces derni\u00e8res ann\u00e9es. De plus en plus d\u2019internautes privil\u00e9gient les podcasts aux vid\u00e9os. C&rsquo;est un moyen de communication appr\u00e9ci\u00e9 par l&rsquo;audience et qui est plus facile \u00e0 produire qu&rsquo;une vid\u00e9o.<\/p>\n<p>Nombre d&rsquo;entre vous s\u2019interrogent et nous demandent souvent quelles sont les diff\u00e9rences notables entre ces deux formats de communication. C&rsquo;est pourquoi, LiLiCAST a test\u00e9 pour vous la vid\u00e9o face cam\u00e9ra VS le podcast vid\u00e9o.<\/p>\n<p>Dans cet article nous vous partagerons nos impressions en trois points cl\u00e9s:<br \/>\n1 &#8211; La facilit\u00e9 de production<br \/>\n2 &#8211; L&rsquo;accroche visuelle pour les auditeurs<br \/>\n3 &#8211; La compatibilit\u00e9 multi-plateformes<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">1 &#8211; La facilit\u00e9 de production<\/span><\/h4>\n<p>Tout d&rsquo;abord, il faut garder en t\u00eate que le podcast a rencontr\u00e9 une popularit\u00e9 fulgurante ces derni\u00e8res ann\u00e9es. En effet, de plus en plus d\u2019internautes privil\u00e9gient les podcasts aux vid\u00e9os. Cela peut s&rsquo;expliquer par son cot\u00e9 pratique.<\/p>\n<p>La production d&rsquo;une vid\u00e9o \u00ab\u00a0face cam&rsquo; \u00a0\u00bb est chronophage: il faut prendre le temps de s&rsquo;occuper de l&rsquo;image \u00e0 l&rsquo;\u00e9cran soit\u00a0 l&rsquo;\u00e9clairage, le d\u00e9cor, votre look, les prises de vue, le montage, le travail sur la miniature etc.<br \/>\nAussi il faut prendre en compte le cout de ce moyen de communication. En effet, l\u2019acquisition du bon mat\u00e9riel qui augmentera consid\u00e9rablement le budget de votre r\u00e9alisation. Pour r\u00e9aliser votre vid\u00e9o il vous faudra un micro, une cam\u00e9ra, les \u00e9clairages, l&rsquo;ordinateur et le(s) logiciel(s) n\u00e9cessaire(s) au montage vid\u00e9o.<\/p>\n<p>Afin de cr\u00e9er votre podcast anim\u00e9 il vous suffira simplement d&rsquo;un ordinateur ou d\u2019un smartphone et d\u2019un micro (optionnel). Rien de plus simple! Avec l&rsquo;application LiLiCAST vous n&rsquo;aurez pas besoin de vous encombrer de logiciel puisque tout est accessible \u00e0 un seul et m\u00eame endroit. LiLiCAST vous permet de pr\u00e9parer votre audio avec l&rsquo;\u00e9diteur de texte, d&rsquo;enregistrer et de modifier votre audio, d&rsquo;y ajouter un visuel (photos, vid\u00e9os, gifs, texte..), d&rsquo;h\u00e9berger et de diffuser votre podcast.<\/p>\n<p>Attention! Opter pour un format vid\u00e9o n&rsquo;aura pas le m\u00eame impact pour tout le monde. A ton avis, est-ce qu&rsquo;une vid\u00e9o dite film\u00e9e en \u00ab face cam\u2019 \u00bb fonctionne aussi bien pour une personne ayant un peu de notori\u00e9t\u00e9 que pour un inconnu? Pas vraiment\u2026. Donc, pour faire entendre ta voix, opte pour le podcast vid\u00e9o qui se focalisera sur ton messages!<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">2 &#8211; L&rsquo;accroche visuelle pour les auditeurs<\/span><\/h4>\n<p>Que ce soit la vid\u00e9o ou le podcast anim\u00e9, le visuel a toute son importance. Gr\u00e2ce \u00e0 l\u2019ajout de visuels comme par exemple des photos, des vid\u00e9os, des gifs ou du texte, le podcast a d\u00e9sormais, lui aussi, son accroche visuelle. Vid\u00e9o et podcast anim\u00e9 sont sur un pied d&rsquo;\u00e9galit\u00e9.<\/p>\n<p>Le visuel est primordial puisqu\u2019il va aider \u00e0 capter l\u2019attention des auditeurs. Par opposition \u00e0 une vid\u00e9o, le podcast anim\u00e9 cible et appuie les id\u00e9es importantes. C\u2019est donc ce qui se fait de mieux pour la compr\u00e9hension de tes auditeurs.<\/p>\n<p>Pour appuyer ces propos, nous avons fait un test avec une radio nationale. Le principe de l\u2019\u00e9tude \u00e9tait simple. Sur une p\u00e9riode de 6 mois, ont \u00e9t\u00e9 post\u00e9 sur les r\u00e9seaux sociaux de cette radio,\u00a0 des publications alternant le format vid\u00e9o et podcast vid\u00e9o. Le r\u00e9sultat parle de lui-m\u00eame! Les meilleures audiences ont \u00e9t\u00e9 les publications cr\u00e9es depuis l\u2019application LiLiCAST, soit les podcasts anim\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">3 &#8211; La compatibilit\u00e9 multi-plateformes<\/span><\/h4>\n<p>Tu n&rsquo;es toujours pas convaincu ? La format adaptable du Podcast vid\u00e9o te fera peut-\u00eatre changer d&rsquo;avis.<\/p>\n<p>Aujourd\u2019hui l&rsquo;information et sa consommation sont morcel\u00e9s. Les internautes ont tendance \u00e0 utiliser les r\u00e9seaux sociaux, Youtube et Spotify comme sources d\u2019information. C\u2019est l\u00e0 que le podcast prend tout son sens! Contrairement \u00e0 la vid\u00e9o, le format d\u2019un podcast est flexible. En effet, la production d\u2019un podcast peut, par la suite, \u00eatre adapt\u00e9 aussi bien \u00e0 un site internet qu\u2019\u00e0 Youtube, ainsi qu\u2019aux plateformes audio mais \u00e9galement aux r\u00e9seaux sociaux. C\u2019est donc un point qu\u2019il ne faut pas n\u00e9gliger puisqu&rsquo;il te permettra de multiplier tes chances de couvrir les divers moyens de communication et toucher une audience plus large.<br \/>\nGarde \u00e0 l\u2019esprit que le podcast peut \u00eatre lu, regard\u00e9, \u00e9cout\u00e9. Joue donc avec les diff\u00e9rentes options qui s\u2019offrent \u00e0 toi et conqui\u00e8re la toile en modulant le format de tes podcasts vid\u00e9o!<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">Conclusion<\/span><\/h4>\n<p>Pour conclure le podcast vid\u00e9o est un super moyen de communication. Sa production est moins couteuse et plus rapide qu&rsquo;une vid\u00e9o face cam. Le manque de visuels n&rsquo;est plus un point n\u00e9gatif pour le podcast. Le fait de pouvoir agr\u00e9menter ton podcast de texte et visuels rend le podcast vid\u00e9o plus attractif et agr\u00e9able \u00e0 suivre pour ton public. Enfin, le format du podcast est variable. Tu peux en faire ce que tu veux et donc le rendre adaptable \u00e0 toutes les plateformes m\u00e9dia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tu lis cet article, c&rsquo;est que tu es dans une d\u00e9marche de r\u00e9flexion concernant la cr\u00e9ation de contenu et &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"PODCAST VIDEO VS VIDEO\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/podcast-video-vs-video\/#more-9029\" aria-label=\"Plus sur PODCAST VIDEO VS VIDEO\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":9031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-9029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiLiCAST -Vid\u00e9o vs podcast anim\u00e9: quel format est le plus aventageux?<\/title>\n<meta name=\"description\" content=\"Dans un monde o\u00f9 le digital est devenu la norme, deux formats de communication se concurrencent: la vid\u00e9o face cam\u00e9ra et le podcast vid\u00e9o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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