{"id":9010,"date":"2020-06-03T16:44:24","date_gmt":"2020-06-03T14:44:24","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=9010"},"modified":"2020-09-03T11:43:26","modified_gmt":"2020-09-03T09:43:26","slug":"bien-developper-ta-marque","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/","title":{"rendered":"S2E3- D\u00c9VELOPPER SA MARQUE!"},"content":{"rendered":"<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-9010-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Dans cet \u00e9pisode nous verrons comment construire sa marque.<br \/>\nAvant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d&rsquo;abord cr\u00e9er une marque qui sera authentique. Voici quelques points que tu dois connaitre avant de pr\u00e9senter ta marque.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">Identifier tes consommateurs et concurrents<\/span><\/h4>\n<p>Pour commencer, effectue des recherches pour identifier qui sont tes consommateurs. Cherche des donn\u00e9es ou conduis tes propres recherches.\u00a0 Qui est ton public cible, et \u00e0 quel point les connais-tu bien? Renseigne toi \u00e9galement sur tes concurrents. Pourquoi est-ce si important?\u00a0 Tout simplement parce que tu sauras \u00e0 qui tu devras faire face. Compare les produits ou services similaires afin de prendre conscience des standards et de ce que tu as besoin d&rsquo;am\u00e9liorer. Cela te donnera l&rsquo;opportunit\u00e9 de d\u00e9couvrir quel est ton avantage comparatif.\u00a0 Il est important d&rsquo;identifier ce que ton entreprise repr\u00e9sente. Qu&rsquo;est-ce que ta mission? Refl\u00e8te ta mission dans ta marque.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #33cccc\">\u00c9l\u00e9ments cl\u00e9s pour d\u00e9velopper ta marque.\u00a0<\/span><\/h4>\n<p>Commence avec un <strong>logo<\/strong>. Le logo est la premi\u00e8re repr\u00e9sentation visuelle de ta marque. Il doit \u00eatre reconnaissable et facile \u00e0 m\u00e9moriser.\u00a0 Ce doit \u00eatre quelque chose d&rsquo;unique \u00e0 ta marque. Voici une <a href=\"https:\/\/hatchful.shopify.com\/\">application web<\/a> facile d&rsquo;utilisation pour t&rsquo;aider \u00e0 cr\u00e9er le logo dont tu as besoin!<\/p>\n<p>Deuxi\u00e8mement un <strong>slogan<\/strong>. Pense que les gens penseront de ta marque quand ils l\u2019entendront.<\/p>\n<p>Enfin,\u00a0 tu peux associer \u00e0 ta marque un <strong>jingle<\/strong>. Soit, un son ou un rythme qui sera particulier \u00e0 ta marque. Gr\u00e2ce \u00e0 cela les gens seront capables de reconnaitre ta marque juste d&rsquo;apr\u00e8s un son.<\/p>\n<p>L&rsquo;ensemble des \u00e9l\u00e9ments cit\u00e9s ci-dessus vont constituer une personnalit\u00e9 incroyable qui te diff\u00e9renciera de tes concurrents. En donnant une voix \u00e0 ta marque, tu pourras faire savoir qui tu es, ce que tu offres, et pourquoi les gens devraient s\u2019int\u00e9resser \u00e0 ta marque. Une fois que tu as bien travaill\u00e9 sur ta marque tu peux passer \u00e0 l&rsquo;\u00e9tape sup\u00e9rieure soit, les aspects plus particuliers du marketing.<\/p>\n<h4><\/h4>\n<h4><span style=\"color: #33cccc\">La strat\u00e9gie marketing<\/span><\/h4>\n<p>Deux strat\u00e9gies sont tr\u00e8s efficaces:\u00a0 le marketing de contenu et le marketing des r\u00e9seaux sociaux. Nous les verrons plus en d\u00e9tail dans le prochain \u00e9pisode. La prochaine \u00e9tape est de collecter des donn\u00e9es sur comment fonctionne ta strat\u00e9gie marketing et en faire le bilan.\u00a0 Ce peut t&rsquo;\u00eatre vraiment utile puisque \u00e7a t&rsquo;aidera \u00e0 visualiser ce que tu peux am\u00e9liorer, ce que tu peux modifier dans ta fa\u00e7on de faire . Tu pourras alors adapter ta strat\u00e9gie marketing afin d&rsquo;am\u00e9liorer tes r\u00e9sultats.<\/p>\n<p>Dans le prochain \u00e9pisode\u00a0 tu en apprendras plus sur la <a href=\"https:\/\/lilicast.com\/fr\/blog\/planifier-une-strategie-marketing\/\">planification de la strat\u00e9gie marketing<\/a>. Restez \u00e0 l&rsquo;affut!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Dans cet \u00e9pisode nous verrons comment construire sa marque. Avant de penser \u00e0 comment les gens pourraient entendre parler &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2E3- D\u00c9VELOPPER SA MARQUE!\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#more-9010\" aria-label=\"Plus sur S2E3- D\u00c9VELOPPER SA MARQUE!\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":9013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque<\/title>\n<meta name=\"description\" content=\"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d&#039;abord cr\u00e9er une marque qui sera authentique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque\" \/>\n<meta property=\"og:description\" content=\"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d&#039;abord cr\u00e9er une marque qui sera authentique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-03T14:44:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T09:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"S2E3- D\u00c9VELOPPER SA MARQUE!\",\"datePublished\":\"2020-06-03T14:44:24+00:00\",\"dateModified\":\"2020-09-03T09:43:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/lilicast.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\",\"url\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\",\"name\":\"LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png\",\"datePublished\":\"2020-06-03T14:44:24+00:00\",\"dateModified\":\"2020-09-03T09:43:26+00:00\",\"description\":\"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d'abord cr\u00e9er une marque qui sera authentique.\",\"breadcrumb\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage\",\"url\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png\",\"contentUrl\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png\",\"width\":1080,\"height\":608,\"caption\":\"branding d\u00e9velopper sa marque marketing LiLiCAST marketing de contenu marketing digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lilicast.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S2E3- D\u00c9VELOPPER SA MARQUE!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lilicast.com\/fr\/#website\",\"url\":\"https:\/\/lilicast.com\/fr\/\",\"name\":\"LiLiCAST\",\"description\":\"Cr\u00e9\u00e9z et partagez vos podcasts et vid\u00e9os\",\"publisher\":{\"@id\":\"https:\/\/lilicast.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lilicast.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lilicast.com\/fr\/#organization\",\"name\":\"LiLiCAST\",\"url\":\"https:\/\/lilicast.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lilicast.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/08\/logowith-text1024-Copy.png\",\"contentUrl\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/08\/logowith-text1024-Copy.png\",\"width\":1024,\"height\":1024,\"caption\":\"LiLiCAST\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LilicastApp\/\",\"https:\/\/x.com\/lilicastapp\",\"https:\/\/www.instagram.com\/LILICASTAPP\/\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/lilicast.com\/fr\/blog\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque","description":"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d'abord cr\u00e9er une marque qui sera authentique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque","og_description":"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d'abord cr\u00e9er une marque qui sera authentique.","og_url":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/","og_site_name":"LiLiCAST","article_publisher":"https:\/\/www.facebook.com\/LilicastApp\/","article_published_time":"2020-06-03T14:44:24+00:00","article_modified_time":"2020-09-03T09:43:26+00:00","og_image":[{"width":1080,"height":608,"url":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@lilicastapp","twitter_site":"@lilicastapp","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#article","isPartOf":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/"},"author":{"name":"","@id":""},"headline":"S2E3- D\u00c9VELOPPER SA MARQUE!","datePublished":"2020-06-03T14:44:24+00:00","dateModified":"2020-09-03T09:43:26+00:00","mainEntityOfPage":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/"},"wordCount":484,"publisher":{"@id":"https:\/\/lilicast.com\/fr\/#organization"},"image":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage"},"thumbnailUrl":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/","url":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/","name":"LiLiCAST - S2EP3-Bien d\u00e9velopper ta marque","isPartOf":{"@id":"https:\/\/lilicast.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage"},"image":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage"},"thumbnailUrl":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png","datePublished":"2020-06-03T14:44:24+00:00","dateModified":"2020-09-03T09:43:26+00:00","description":"Avant de penser \u00e0 comment les gens pourraient entendre parler de tes produits ou services tu dois d'abord cr\u00e9er une marque qui sera authentique.","breadcrumb":{"@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#primaryimage","url":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png","contentUrl":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/EP-3-D-VELOPPER-SA-MARQUE-.png","width":1080,"height":608,"caption":"branding d\u00e9velopper sa marque marketing LiLiCAST marketing de contenu marketing digital"},{"@type":"BreadcrumbList","@id":"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lilicast.com\/fr\/"},{"@type":"ListItem","position":2,"name":"S2E3- D\u00c9VELOPPER SA MARQUE!"}]},{"@type":"WebSite","@id":"https:\/\/lilicast.com\/fr\/#website","url":"https:\/\/lilicast.com\/fr\/","name":"LiLiCAST","description":"Cr\u00e9\u00e9z et partagez vos podcasts et vid\u00e9os","publisher":{"@id":"https:\/\/lilicast.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lilicast.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/lilicast.com\/fr\/#organization","name":"LiLiCAST","url":"https:\/\/lilicast.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lilicast.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/08\/logowith-text1024-Copy.png","contentUrl":"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/08\/logowith-text1024-Copy.png","width":1024,"height":1024,"caption":"LiLiCAST"},"image":{"@id":"https:\/\/lilicast.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LilicastApp\/","https:\/\/x.com\/lilicastapp","https:\/\/www.instagram.com\/LILICASTAPP\/"]},{"@type":"Person","@id":"","url":"https:\/\/lilicast.com\/fr\/blog\/author\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/posts\/9010"}],"collection":[{"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/comments?post=9010"}],"version-history":[{"count":0,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/posts\/9010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/media\/9013"}],"wp:attachment":[{"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/media?parent=9010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/categories?post=9010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lilicast.com\/fr\/wp-json\/wp\/v2\/tags?post=9010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}