{"id":8940,"date":"2020-06-08T09:53:39","date_gmt":"2020-06-08T07:53:39","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=8940"},"modified":"2020-09-03T11:41:23","modified_gmt":"2020-09-03T09:41:23","slug":"linteret-du-marketing-traditionnel","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/linteret-du-marketing-traditionnel\/","title":{"rendered":"S2EP8- L&rsquo;int\u00e9r\u00eat du marketing traditionnel"},"content":{"rendered":"<div style=\"width: 960px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8940-1\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP8-L-INT-R-T-DU-MARKETING-TRADITIONNEL1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP8-L-INT-R-T-DU-MARKETING-TRADITIONNEL1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP8-L-INT-R-T-DU-MARKETING-TRADITIONNEL1.mp4<\/a><\/video><\/div>\n<p>Dans cet \u00e9pisode tu en apprendras plus sur le marketing traditionnel et son int\u00e9r\u00eat dans cette \u00e8re du digital.<\/p>\n<h3><strong><span style=\"color: #33cccc\">Qu&rsquo;entend-t-on par \u00ab\u00a0marketing traditionnel\u00a0\u00bb?<\/span> <\/strong><\/h3>\n<p>Le marketing traditionnel est g\u00e9n\u00e9ralement le marketing qui n&rsquo;est pas fait en ligne. Comme nous le savons, le champs des possibles est infini. Donc, en travaillant le marketing traditionnel tu pourras atteindre un large public. C&rsquo;est \u00e9galement le parfait compl\u00e9ment du marketing en ligne. Bien qu&rsquo;il soit un peu plus cher que le marketing digital, il est vraiment b\u00e9n\u00e9fique et tr\u00e8s efficace.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #33cccc\"><strong>Quelques exemples de marketing traditionnel<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #ff0000\">Guerilla Marketing<\/span> <\/strong><\/p>\n<p>Guerilla marketing est un exemple de marketing traditionnel qui consid\u00e8re les id\u00e9es peu conventionnelles du marketing. Cette technique \u00e0 le b\u00e9n\u00e9fice de te d\u00e9marquer aupr\u00e8s de tes consommateurs et c&rsquo;est une tactique qui attirera l&rsquo;attention des gens et qui les fera parler de ta marque.\u00a0 Donc cela t&rsquo;aidera a augmenter ta visibilit\u00e9.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>UGC: user-generated content<\/strong><\/span><\/h4>\n<p>Cela concerne les influenceurs sur les r\u00e9seaux sociaux et les ambassadeurs de ta marque. Cela t&rsquo;aide \u00e0 cr\u00e9er de l&rsquo;engagement et rend ta marque digne de confiance puisque le contenu est g\u00e9n\u00e9r\u00e9 par ton audience, pour ton audience. Si tu montres que les utilisateurs sont loyales \u00e0 ta marque, tes prospects seront plus confiants \u00e0 propos de celle-ci.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>L&rsquo;image de marque<\/strong><\/span><\/h4>\n<p>C&rsquo;est la cl\u00e9 pour accroitre la reconnaissance de ta marque.\u00a0 Elle comprend le logo, et le nom de ta marque. C&rsquo;est ce qui la rend visible. Elle apparaitra sur tes produits ou produits sponsoris\u00e9s. Ta marque sera alors m\u00e9morisable, reconnaissable, et coh\u00e9rente. C&rsquo;est ce qui montrera \u00e0 ton audience que tu es authentique et sinc\u00e8re.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>Sponsoriser un \u00e9v\u00e9nement<br \/>\n<\/strong><\/span><\/h4>\n<p>Tu peux aussi \u00eatre le sponsor d&rsquo;un \u00e9v\u00e9nement. Ton logo sera donc visible par d&rsquo;autres entreprises et sur des photos de charit\u00e9. Tu peux sponsoriser des \u00e9venemements qui mettront en avant ton logo. C&rsquo;est un moyen facile et pratique\u00a0 de promouvoir ton image. En revanche, fais en sorte que ta marque soit associ\u00e9e \u00e0 une entreprise qui jouit d&rsquo;une bonne r\u00e9putation car elle impactera \u00e9galement ton image.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>Publicit\u00e9 digitale<br \/>\n<\/strong><\/span><\/h4>\n<p>La publicit\u00e9 digitale correspond comme son nom l&rsquo;indique \u00e0 de la publicit\u00e9 faite en ligne. Qu&rsquo;est-ce que c&rsquo;est? Plut\u00f4t que d&rsquo;utiliser la presse papier ou les panneaux d&rsquo;affichage, tout est digitalis\u00e9. C&rsquo;est une fa\u00e7on innovante de faire du marketing puisque tu peux avoir diff\u00e9rentes publicit\u00e9s sur un seul affichage num\u00e9rique. C&rsquo;est donc b\u00e9n\u00e9fique pour toi puisque cela montre que ta marque est innovante, durable, et est vou\u00e9e \u00e0 se d\u00e9velopper.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans le prochain \u00e9pisode nous ferons ensemble un bilan de ce qui a \u00e9t\u00e9 vu durant cette s\u00e9rie de podcasts d\u00e9di\u00e9e au marketing. Restez \u00e0 l&rsquo;affut !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode tu en apprendras plus sur le marketing traditionnel et son int\u00e9r\u00eat dans cette \u00e8re du digital. Qu&rsquo;entend-t-on &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2EP8- L&rsquo;int\u00e9r\u00eat du marketing traditionnel\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/linteret-du-marketing-traditionnel\/#more-8940\" aria-label=\"Plus sur S2EP8- L&rsquo;int\u00e9r\u00eat du marketing traditionnel\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":8984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S2EP8- L&#039;int\u00e9r\u00eat du marketing traditionnel - LiLiCAST<\/title>\n<meta name=\"description\" content=\"Tu souhaites en apprendre plus sur le marketing traditionnel et en d\u00e9couvrir plus sur son utilit\u00e9 dans cette \u00e8re du digital? 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