{"id":8934,"date":"2020-06-06T16:15:55","date_gmt":"2020-06-06T14:15:55","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=8934"},"modified":"2020-09-03T11:42:09","modified_gmt":"2020-09-03T09:42:09","slug":"effet-reseaux-et-le-marketing-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/","title":{"rendered":"S2EP6 &#8211; L&rsquo;effet r\u00e9seaux et le marketing des r\u00e9seaux sociaux"},"content":{"rendered":"<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8934-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP6-L-EFFET-R-SEAUX-ET-LE-MARKETING-DES-R-SEAUX-SOCIAUX1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP6-L-EFFET-R-SEAUX-ET-LE-MARKETING-DES-R-SEAUX-SOCIAUX1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP6-L-EFFET-R-SEAUX-ET-LE-MARKETING-DES-R-SEAUX-SOCIAUX1.mp4<\/a><\/video><\/div>\n<p>Dans cet \u00e9pisode tu en apprendras davantage sur l&rsquo;influence de l&rsquo;effet r\u00e9seaux et du marketing des r\u00e9seaux sociaux.<\/p>\n<p><strong><span style=\"color: #33cccc\">Qu&rsquo;est-ce que l&rsquo;effet r\u00e9seaux?<\/span><\/strong><\/p>\n<p>L&rsquo;effet r\u00e9seaux est essentiellement une valeur ajout\u00e9e venant de la quantit\u00e9 de personnes qui visitent ton site internet. En d&rsquo;autres termes, la valeur ajout\u00e9e augmente \u00e0 mesure que l&rsquo;utilisation de ton site internet augmente.\u00a0 Plus de visiteurs \u00e9gal plus de valeur.\u00a0 L&rsquo;effet r\u00e9seaux peut aussi t&rsquo;aider \u00e0 am\u00e9liorer ton r\u00e9f\u00e9rencement sur les moteurs de recherches.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><strong>Les deux types d&rsquo;effet r\u00e9seaux<\/strong><\/span><\/p>\n<p>Le premier type est l&rsquo;<strong>effet r\u00e9seaux dit direct<\/strong>. Donc, la valeur du service augmente simplement \u00e0 mesure que le nombre d&rsquo;utilisateurs augmente. Le second est l&rsquo;<strong>effet r\u00e9seaux indirect<\/strong>. Soit, quand la valeur augmente pour un groupe d&rsquo;utilisateurs lorsqu&rsquo;un nouvel utilisateur d&rsquo;un groupe diff\u00e9rent utilise ton produit ou service.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #33cccc\">Le marketing des r\u00e9seaux sociaux.<\/span> <\/strong><\/p>\n<p>Publier sur les r\u00e9seaux sociaux t&rsquo;aidera \u00e0 augmenter la reconnaissance de ta marque et t&rsquo;aidera \u00e9galement \u00e0 am\u00e9liorer ton image de marque.\u00a0 Les r\u00e9seaux sociaux comprennent Facebook, Google +, Twitter, Instagram, LinkedIn. Cette liste est non-exhaustive.<\/p>\n<p>Quel calendrier de publication adopter? La chose la plus importante \u00e0 retenir est de rester r\u00e9gulier et produire un contenu de qualit\u00e9. Tu peux commencer doucement. Donc par exemple, tu peux publier sur tes diff\u00e9rents profils toutes les deux semaines.\u00a0 Une fois que tu maitrises, tu peux augmenter progressivement la r\u00e9gularit\u00e9 de tes publications. Par exemple, tu peux publier un fois par semaine. Une fois encore, la chose essentielle \u00e0 retenir est de poster r\u00e9guli\u00e8rement mais de ne pas poster trop souvent. Tu ne voudrais pas emb\u00eater ton audience en les submergeant de contenu.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><strong>Quelle est la relation entre le marketing des r\u00e9seaux sociaux et l&rsquo;effet r\u00e9seaux?<\/strong><\/span><\/p>\n<p>Le marketing des r\u00e9seaux sociaux am\u00e9liorera l&rsquo;exposition de ta marque. Plus de personnes regarderont ton contenu et donc cela va accroitre le nombre de personnes qui visitent ton site web.\u00a0 L&rsquo;effet r\u00e9seaux sera donc positivement impact\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #33cccc\">Quels sont les b\u00e9n\u00e9fices du marketing des r\u00e9seaux sociaux?<\/span><\/strong><\/p>\n<p>Le marketing des r\u00e9seaux sociaux pr\u00e9sente de nombreux b\u00e9n\u00e9fices. Pour commencer, tu vas poser les fondations de la reconnaissance de ta marque et de son exposition. Les r\u00e9seaux sociaux t&rsquo;aideront en ce sens.\u00a0 Les internautes seront davantage expos\u00e9s \u00e0 ta marque et au contenu que tu produis. Ils vont non seulement, mieux reconnaitre ta marque mais aussi apprendre \u00e0 mieux la connaitre. Par les r\u00e9seaux sociaux tu d\u00e9velopperas une communaut\u00e9. Les internautes qui ont vu ton contenu pourront continuer de le suivre en s&rsquo;abonnant. Tu peux aussi cr\u00e9er un sentiment appartenance autour de ta marque.<\/p>\n<p>Pour revenir au d\u00e9veloppement d&rsquo;une communaut\u00e9, tu leur donneras une vision commune.\u00a0 Tu pourras y attirer de nouvelles personnes qui ne connaissent pas encore ta marque.\u00a0 Elles en sauront plus \u00e0 propos de ta marque et donc d\u00e9velopperont ton exposition.<\/p>\n<p>Dans le prochain \u00e9pisode nous verrons comment <a href=\"https:\/\/lilicast.com\/fr\/blog\/boost-seo-and-web-traffic-with-online-marketing-what-is-seo\/\">augmenter ta SEO et le trafic web avec le marketing digital<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode tu en apprendras davantage sur l&rsquo;influence de l&rsquo;effet r\u00e9seaux et du marketing des r\u00e9seaux sociaux. Qu&rsquo;est-ce que &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2EP6 &#8211; L&rsquo;effet r\u00e9seaux et le marketing des r\u00e9seaux sociaux\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/#more-8934\" aria-label=\"Plus sur S2EP6 &#8211; L&rsquo;effet r\u00e9seaux et le marketing des r\u00e9seaux sociaux\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":9008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S2EP6 - L&#039;effet r\u00e9seaux et le marketing des r\u00e9seaux sociaux - LiLiCAST<\/title>\n<meta name=\"description\" content=\"D\u00e9couvre tout ce que tu dois savoir sur l&#039;influence de l&#039;effet r\u00e9seaux et du marketing des r\u00e9seaux sociaux dans cet article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S2EP6 - L&#039;effet r\u00e9seaux et le marketing des r\u00e9seaux sociaux - LiLiCAST\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvre tout ce que tu dois savoir sur l&#039;influence de l&#039;effet r\u00e9seaux et du marketing des r\u00e9seaux sociaux dans cet article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-06T14:15:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T09:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP6-L-EFFET-R-SEAUX-ET-LE-MARKETING-DES-R-SEAUX-SOCIAUX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"S2EP6 &#8211; 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