{"id":8933,"date":"2020-06-04T13:23:55","date_gmt":"2020-06-04T11:23:55","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=8933"},"modified":"2020-09-03T11:43:13","modified_gmt":"2020-09-03T09:43:13","slug":"planifier-une-strategie-marketing","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/planifier-une-strategie-marketing\/","title":{"rendered":"S2E4 &#8211; Planifier une strat\u00e9gie marketing"},"content":{"rendered":"<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8933-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2E4-PLANIFIER-UN-STRAT-GIE-MARKETING1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2E4-PLANIFIER-UN-STRAT-GIE-MARKETING1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2E4-PLANIFIER-UN-STRAT-GIE-MARKETING1.mp4<\/a><\/video><\/div>\n<p class=\"lc-speech\">Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui nous allons en apprendre un peu plus sur la planification d&rsquo;une strat\u00e9gie marketing.<\/p>\n<h4 class=\"lc-speech\"><span style=\"color: #33cccc\"><strong>O\u00f9 peux-tu atteindre ton audience?<\/strong><\/span><\/h4>\n<p class=\"lc-speech\">Comme vu dans le dernier \u00e9pisode, tu vas d&rsquo;abord devoir identifier o\u00f9 tu pourras atteindre ton audience. Avant de te lancer tu vas donc devoir effectuer des recherches sur ton audience. De nos jours, la plupart des gens sont en ligne.\u00a0 Qu&rsquo;est-ce que cela signifie pour toi? Cela signifie que tu es plus susceptible d&rsquo;atteindre ton audience sur les plateformes internet comme par exemple sur ton site internet, ou tes r\u00e9seaux sociaux. En suivant cette logique tu devras d\u00e9cider quel est le message que tu veux faire passer. Ton message sera l&rsquo;identit\u00e9 m\u00eame de ta marque. Il peut \u00eatre transmis par le biais de ta mission. Ta mission montre ce pour quoi tu t&rsquo;engages, quels sont tes objectifs et qui tu es.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"lc-speech\"><strong><span style=\"color: #33cccc\">Les tactiques pour une meilleure strat\u00e9gie marketing<\/span><br \/>\n<\/strong><\/h4>\n<p class=\"lc-speech\">Il est important d&rsquo;avoir un plan d\u00e9terminant quels sont tes tactiques. Le but est de trouver une strat\u00e9gie marketing efficace. L&rsquo;approche inclue le choix de tes voies d&rsquo;action (en ligne ou traditionnelle), connaitre son audience et identifier tes objectifs. Par exemple, si ton audience cible est un groupe de professionnels alors il coule sous le sens d&rsquo;utiliser LinkedIn comme r\u00e9seau social.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"lc-speech\"><strong><span style=\"color: #33cccc\">Les canaux d&rsquo;action: en ligne et traditionnel<\/span> <\/strong><\/h4>\n<p class=\"lc-speech\">Il existe deux options pour les voies d&rsquo;action: en ligne et le voie dite \u00ab\u00a0traditionnelle\u00a0\u00bb. Le canal d&rsquo;action digital <strong>fait r\u00e9f\u00e9rence aux r\u00e9seaux sociaux, sites internet, blogs, YouTube, et le marketing d&rsquo;influence.\u00a0<\/strong> Le canal d&rsquo;action traditionnel, comprend les brochures et le sponsoring.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"lc-speech\"><span style=\"color: #33cccc\"><strong>Les 4-P<\/strong><\/span><\/h4>\n<p class=\"lc-speech\">Avant de mettre votre produit ou service sur le march\u00e9 il est important d&rsquo;identifier les choix qui s&rsquo;offrent \u00e0 toi. La t\u00e2che peut \u00eatre plus ais\u00e9e si tu as recours au mix-marketing, plus particuli\u00e8rement les 4-P. Cela t&rsquo;aidera \u00e0 comprendre pourquoi le client utilise tes services.\u00a0 Les 4-P comprennent la <strong>place<\/strong>, le <strong>prix<\/strong>, le <strong>produit<\/strong> et la <strong>promotion<\/strong>.<\/p>\n<p class=\"lc-speech\">Commen\u00e7ons par la <strong>place<\/strong>. C&rsquo;est l&rsquo;endroit o\u00f9 le consommateur peut retrouver ton produit ou service.<\/p>\n<p class=\"lc-speech\"><strong>Le prix<\/strong>. Quel sera le co\u00fbt\u00a0 de ton produit ou service en prenant en compte toutes les variables qui contribuent \u00e0 sa production.<\/p>\n<p class=\"lc-speech\"><strong>Le produit<\/strong> correspond au produit ou service que ton entreprise souhaite produire et vendre.<\/p>\n<p class=\"lc-speech\">Enfin la <strong>promotion. <\/strong>Ton produit ou service est d\u00e9sormais pr\u00eat, donc il est temps de la promouvoir. Tu dois donc choisir comment.\u00a0 Ce peut \u00eatre soit par la publicit\u00e9, soit par le bouche \u00e0 oreille ou bien encore d&rsquo;autres techniques marketing.<\/p>\n<p class=\"lc-speech\">Maintenant que tu as connaissance de ce mix-marketing il est important pour toi d&rsquo;anticiper une marche \u00e0 suivre pour les proc\u00e9dures. A cela doit s&rsquo;ajouter un plan budg\u00e9taire pour votre marketing. Comment pousser les gens \u00e0 passer le pas et utiliser tes produits ou services?\u00a0 Parmi les \u00e9l\u00e9ments cl\u00e9s citons le fait d&rsquo;\u00eatre unique, transparent, s&rsquo;engager et rester fiable.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"lc-speech\"><span style=\"color: #33cccc\"><strong>Quelques exemples de strat\u00e9gies de marketing digital<\/strong><\/span><\/h4>\n<p class=\"lc-speech\">Par exemple commen\u00e7ons avec le <strong>marketing des r\u00e9seaux sociaux<\/strong>. Il est fait par le biais des r\u00e9seaux sociaux o\u00f9 tu peu publier en ligne. Ces r\u00e9seaux sociaux peuvent \u00eatre Instagram, LinkedIn ou bien encore Facebook.<\/p>\n<p class=\"lc-speech\"><strong>Le marketing de contenu<\/strong>. Le marketing de contenu diffuse du contenu utile. Ce peut \u00eatre b\u00e9n\u00e9fique quand ton audience cible fait partie de la lead generation puisque ce sera un avantage pour eux afin de connaitre ta marque et avoir plus de renseignements sur ton produit ou service.<\/p>\n<p class=\"lc-speech\"><strong>SEO<\/strong> ou optimisation des moteurs de recherches. Elle t&rsquo;aidera a am\u00e9liorer et augment le trafic par la qualit\u00e9 mais aussi la quantit\u00e9. Avoir un meilleur r\u00e9f\u00e9rencement te donnera plus de visibilit\u00e9.<\/p>\n<p class=\"lc-speech\">Enfin, le <strong>marketing d&rsquo;influence<\/strong>. Il est fait par les consommateurs qui utilisent tes produits et qui sont satisfaits. G\u00e9n\u00e9ralement ils influencent l&rsquo;avis sur tes produits qu&rsquo;ont d&rsquo;autres personnes. Cela cr\u00e9\u00e9 de la confiance et de l&rsquo;engagement entre ton audience et ta marque.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"lc-speech\"><strong><span style=\"color: #33cccc\">Les diff\u00e9rents types de m\u00e9dia<\/span> <\/strong><\/h4>\n<p class=\"lc-speech\">Il existe diff\u00e9rent types de m\u00e9dia: la couverture m\u00e9diatique, les m\u00e9dias pay\u00e9s, et les m\u00e9dias priv\u00e9s.<\/p>\n<p class=\"lc-speech\"><strong>La couverture m\u00e9diatique <\/strong>correspond aux personnes qui souhaitent promouvoir ta marque. En g\u00e9n\u00e9ral ce sont des influenceurs ou des consommateurs satisfaits qui s&rsquo;en charge en parlant de ta marque.\u00a0 Avec ce type de m\u00e9dia tu n&rsquo;as pas de r\u00e9el contr\u00f4le sur ton contenu.<\/p>\n<p class=\"lc-speech\"><strong>Les m\u00e9dias pay\u00e9s<\/strong> sont les m\u00e9dias que tu dois payer. Par exemple, avec des partenariats r\u00e9mun\u00e9r\u00e9s ou publicit\u00e9s sur les panneaux d&rsquo;affichage. Le contr\u00f4le sur l&rsquo;image de ta marque est plus important compar\u00e9 \u00e0 la couverture m\u00e9diatique.<\/p>\n<p class=\"lc-speech\">Pour finir, <strong>les m\u00e9dias priv\u00e9s . <\/strong>Tu as d\u00e9sormais le contr\u00f4le totale de tes publications. Cela prend en compte ton site internet et tes r\u00e9seaux sociaux.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"lc-speech\">Comment pousser ton audience \u00e0 acheter ton produit? Le secret ici est de produire un contenu de qualit\u00e9. Un bon contenu va donner \u00e0 ta marque une image positive.<\/p>\n<p class=\"lc-speech\">Le prochain \u00e9pisode sera d\u00e9di\u00e9 au <a href=\"https:\/\/lilicast.com\/fr\/blog\/pourquoi-opter-pour-marketing-de-contenu\/\">marketing de contenu<\/a>. Restez \u00e0 l&rsquo;affut!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui nous allons en apprendre un peu plus sur la planification d&rsquo;une strat\u00e9gie marketing. O\u00f9 peux-tu atteindre ton &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2E4 &#8211; Planifier une strat\u00e9gie marketing\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/planifier-une-strategie-marketing\/#more-8933\" aria-label=\"Plus sur S2E4 &#8211; Planifier une strat\u00e9gie marketing\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":9000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiLiCAST - S2E4 - Planifier une strat\u00e9gie marketing<\/title>\n<meta name=\"description\" content=\"Dans l&#039;\u00e9pisode d&#039;aujourd&#039;hui nous allons en apprendre un peu plus sur la planification d&#039;une strat\u00e9gie marketing. 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