{"id":8929,"date":"2020-06-05T12:05:54","date_gmt":"2020-06-05T10:05:54","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=8929"},"modified":"2020-09-03T11:43:04","modified_gmt":"2020-09-03T09:43:04","slug":"pourquoi-opter-pour-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/pourquoi-opter-pour-marketing-de-contenu\/","title":{"rendered":"S2EP5 &#8211; Pourquoi opter pour marketing de contenu?"},"content":{"rendered":"<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8929-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP5-POURQUOI-OPTER-POUR-MARKETING-DE-CONTENU-MARKETING-DE-CONTENU-1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP5-POURQUOI-OPTER-POUR-MARKETING-DE-CONTENU-MARKETING-DE-CONTENU-1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP5-POURQUOI-OPTER-POUR-MARKETING-DE-CONTENU-MARKETING-DE-CONTENU-1.mp4<\/a><\/video><\/div>\n<p>Dans cet \u00e9pisode, tu en apprendras plus sur le marketing de contenu.\u00a0 Tu produis aujourd&rsquo;hui du contenu alors pourquoi ne pas te lancer dans le marketing de contenu?<\/p>\n<h3><strong><span style=\"color: #33cccc\">Qu&rsquo;est ce que le \u00ab\u00a0marketing de contenu\u00a0\u00bb?<\/span> <\/strong><\/h3>\n<p>Le marketing de contenu est un type de marketing utilisant, comme son nom l&rsquo;indique, du contenu. Le contenu ne promeut pas directement ta marque mais s&rsquo;il est int\u00e9ressant il maintiendra ton audience captiv\u00e9e et cr\u00e9\u00e9e de l&rsquo;int\u00e9r\u00eat autour de tes produits\/services. Pour cela tu devras aussi t&rsquo;assurer que tu produis un contenu de qualit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #33cccc\">Les differents aspects du marketing de contenu<\/span><br \/>\n<\/strong><\/h3>\n<h4><strong><span style=\"color: #ff0000\">\u00a0\u00a0\u00a0\u00a0 a) Ton site internet<\/span><br \/>\n<\/strong><\/h4>\n<p>Ton site internet est un aspect important du marketing de contenu. En effet, chacun de tes profils sur les r\u00e9seaux sociaux seront reli\u00e9s les uns aux autres et les contenus post\u00e9s renverront les utilisateurs vers ton site internet. C&rsquo;est exactement l\u00e0 que tu souhaites que ton public finisse sa route.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>\u00a0\u00a0\u00a0\u00a0 b) Blogging<\/strong><\/span><\/h4>\n<p>Le blogging est un autre aspect important. Il ne promeut pas seulement ta marque mais partage des informations qui pourraient \u00eatre b\u00e9n\u00e9fiques ou int\u00e9ressantes pour ton audience.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>\u00a0\u00a0\u00a0\u00a0 c) Emails<\/strong><\/span><\/h4>\n<p>Dans la continuit\u00e9, les emails sont un autre \u00e9l\u00e9ment qu&rsquo;il faut prendre en compte. Il peut paraitre \u00ab\u00a0has been\u00a0\u00bb mais est toujours efficace en marketing puisqu&rsquo;il va permettre d&rsquo;envoyer un message personnalis\u00e9 \u00e0 ton public.<\/p>\n<h4><span style=\"color: #ff0000\"><strong>\u00a0\u00a0\u00a0\u00a0 d) Social media<\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-8217 alignleft\" src=\"https:\/\/lilicast.com\/wp-content\/uploads\/2020\/02\/iphone_Lilicast_IG_FB_TW_Logos-300x256.png\" alt=\"social media lilicast\" width=\"133\" height=\"113\" \/>Une fois ton contenu cr\u00e9\u00e9 tu peut le poster sur tes r\u00e9seaux sociaux. Publie fr\u00e9quemment pour t&rsquo;assurer de toucher ton public. Pourquoi le marketing de contenu est-il avantageux?\u00a0 Avec ce type de marketing tu sera en capacit\u00e9 de construire une audience qui sera davantage int\u00e9r\u00e9ss\u00e9e par ton entreprise une fois qu&rsquo;ils en auront un peu plus appris sur elle \u00e0 travers tes contenu. Tu seras aussi en position de cr\u00e9er de l&rsquo;engagement autours de tes publication (likes, commentaires, partages). Ton audience reviendra pour plus de contenu si tu r\u00e9ussis \u00e0 produire un contenu de qualit\u00e9 et enrichissant. Cela t&rsquo;aidera aussi \u00e0 stimuler tes ventes. Plus de gens vont entendre parler de ta marque et apprendre \u00e0 la connaitre.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans le prochaine \u00e9pisode nous te pr\u00e9senterons <a href=\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/\">l&rsquo;influence de l&rsquo;effet r\u00e9seaux avec les r\u00e9seaux sociaux<\/a>. Restes \u00e0 l&rsquo;affut.<\/p>\n<p class=\"lc-speech\">\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode, tu en apprendras plus sur le marketing de contenu.\u00a0 Tu produis aujourd&rsquo;hui du contenu alors pourquoi ne &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2EP5 &#8211; Pourquoi opter pour marketing de contenu?\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/pourquoi-opter-pour-marketing-de-contenu\/#more-8929\" aria-label=\"Plus sur S2EP5 &#8211; Pourquoi opter pour marketing de contenu?\">Lire plus<\/a><\/p>\n","protected":false},"author":5,"featured_media":8997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiLiCAST S2EP5 - Pourquoi opter pour marketing de contenu?<\/title>\n<meta name=\"description\" content=\"Tu produis du contenu alors pourquoi ne pas te lancer dans le marketing de contenu? 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