{"id":8826,"date":"2020-06-01T15:35:00","date_gmt":"2020-06-01T13:35:00","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=8826"},"modified":"2020-09-03T11:44:18","modified_gmt":"2020-09-03T09:44:18","slug":"interet-du-marketing-pour-tes-podcasts-et-emissions-radio","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/","title":{"rendered":"S2E1 &#8211; Quel est l&rsquo;int\u00e9r\u00eat du marketing pour tes podcasts et \u00e9missions radio ?"},"content":{"rendered":"<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8826-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP1-LE-MARKETING-POUR-VOS-PODCASTS-ET-MISSIONS-RADIO-1.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP1-LE-MARKETING-POUR-VOS-PODCASTS-ET-MISSIONS-RADIO-1.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP1-LE-MARKETING-POUR-VOS-PODCASTS-ET-MISSIONS-RADIO-1.mp4<\/a><\/video><\/div>\n<p>Bienvenue dans notre s\u00e9rie de marketing pour les podcasts et les \u00e9missions de radio! \u00c0 travers ces \u00e9pisodes, tu\u00a0 en apprendras plus sur le \u00ab\u00a0marketing\u00a0\u00bb, et comment tu peux l\u2019utiliser \u00e0 bon escient pour ton \u00e9mission &#8230; Tu verras c\u2019est beaucoup plus facile que tu ne le penses.<\/p>\n<p>Que tu sois producteur ou animateur ind\u00e9pendant, cette s\u00e9rie de podcast te sera utile pour augmenter la visibilit\u00e9 de la marque de ton \u00e9mission. Tu trouveras de nombreux conseils pour les d\u00e9butants et pour les utilisateurs avanc\u00e9s.<\/p>\n<p>Nous avons d\u00e9cid\u00e9 de cr\u00e9er cette s\u00e9rie car nous sommes d\u00e9termin\u00e9s \u00e0 t&rsquo;aider \u00e0 faire d\u00e9couvrir ton travail. Comme de nombreux cr\u00e9ateurs de contenu, tu es certainement tr\u00e8s dou\u00e9(e) pour cr\u00e9er du contenu mais tu te sens moins \u00e0 l&rsquo;aise pour le promouvoir.<\/p>\n<p>Cette s\u00e9rie comprendra des sujets vari\u00e9s comme par exemple ;<\/p>\n<p>&#8211;<a href=\"https:\/\/lilicast.com\/fr\/blog\/connaitre-son-audience-pour-etre-plus-performant\/\"> apprendre \u00e0 conna\u00eetre ton public<\/a>,<\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/bien-developper-ta-marque\/\">construire ta marque<\/a>,<\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/planifier-une-strategie-marketing\/\">construire ta strat\u00e9gie marketing<\/a>,<img decoding=\"async\" class=\"wp-image-8798 alignright\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/Group-25.png\" alt=\"\" width=\"173\" height=\"174\" srcset=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/Group-25.png 151w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/Group-25-150x150.png 150w\" sizes=\"(max-width: 173px) 100vw, 173px\" \/><\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/pourquoi-opter-pour-marketing-de-contenu\/\">marketing de contenu<\/a>,<\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/effet-reseaux-et-le-marketing-des-reseaux-sociaux\/\">marketing des m\u00e9dias sociaux<\/a>,<\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/boost-seo-and-web-traffic-with-online-marketing-what-is-seo\/\">SEO et trafic web<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/lilicast.com\/fr\/blog\/linteret-du-marketing-traditionnel\/\">pertinence du marketing hors ligne<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"color: #33cccc\"><b>EPISODE 1<\/b><\/span><\/p>\n<p>Dans ce premier \u00e9pisode, tu te feras une id\u00e9e g\u00e9n\u00e9rale de ce qu\u2019est le marketing, pourquoi tu devrais le prendre en consid\u00e9ration et \u00e0 quel point cela peut \u00eatre facile! D\u00e9mystifions ensemble le marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><b>Alors, pourquoi devriez-tu te lancer dans le marketing?<\/b><\/span><\/p>\n<p>Il est souvent dit que le d\u00e9veloppement d&rsquo;un produit ne repr\u00e9sente que la moiti\u00e9 du travail et que l&rsquo;autre moiti\u00e9 correspond \u00e0 sa commercialisation. Une fois que ton produit ou service sera sur le march\u00e9, tu devras t&rsquo;assurer que les gens en entendent parler.<\/p>\n<p>Et, comment veux-tu que les gens en entendent parler? Gr\u00e2ce au <b>marketing<\/b>. Fais en sorte de montrer \u00e0 ton public cible qu\u2019il pourrait appr\u00e9cier ton produit\/service mais fais le se souvenir de ta marque! S&rsquo;il souvient de ta marque, il reviendra vers elle le futur; mais aussi, il deviendra un ambassadeur de ta marque. Toutefois, nous pouvons constater qu&rsquo;il y a un manque d&rsquo;initiative marketing dans le monde du podcasting et des \u00e9missions de radio.<\/p>\n<p>Comment cela peut s&rsquo;expliquer? Le marketing d&rsquo;un podcast ou d&rsquo;une \u00e9mission radio peut prendre du temps et, les outils marketing peuvent ne pas \u00eatre accessibles ou compliqu\u00e9s \u00e0 utiliser. C\u2019est ce qui rend le marketing plus r\u00e9barbatif que b\u00e9n\u00e9fique. C\u2019est pourquoi, nous sommes l\u00e0 pour te faire changer d&rsquo;avis.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><b>Comment peux-tu commercialiser ton podcast ou \u00e9mission radio?<\/b><\/span><\/p>\n<p>Le marketing digital est le principal moyen pour que votre produit se fasse connaitre. La bonne nouvelle est que le temps pass\u00e9 devant l&rsquo;\u00e9cran continue d&rsquo;augmenter, ce qui signifie que ton public est pr\u00e9sent sur internet. Aujourd\u2019hui on estime qu\u2019environ 3 heures par jour sont pass\u00e9es devant un \u00e9cran, et ce n&rsquo;est qu&rsquo;une moyenne! Alors, rapprohe-toi de ton public et d\u00e9veloppe toi en ligne.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><b>Les avantages du marketing digital.<\/b><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8397 alignright\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/02\/Funnel-1024x753-1-300x221.png\" alt=\"funnel lilicast\" width=\"270\" height=\"199\" srcset=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/02\/Funnel-1024x753-1-300x221.png 300w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/02\/Funnel-1024x753-1-768x565.png 768w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/02\/Funnel-1024x753-1.png 1024w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/p>\n<p>Tout d&rsquo;abord, et c\u2019est non n\u00e9gligeable ce type de marketing est <strong>rentable<\/strong>. Tu peux commencer en utilisant tous les m\u00e9dia sociaux. Ils sont non seulement gratuits, mais aussi faciles \u00e0 installer.<\/p>\n<p>Deuxi\u00e8mement, abordons la <strong>personnalisation<\/strong>. La magie du marketing digital r\u00e9side dans le fait que tu peux diviser ton audience en segments et ainsi cr\u00e9er un message personnalis\u00e9 pour chacun de ces diff\u00e9rents segments d&rsquo;audience.<\/p>\n<p>Troisi\u00e8mement, les retours de ce type de marketing sont <strong>mesurables<\/strong>. Certaines statistiques de base vous aideront \u00e0 trouver votre public.<\/p>\n<p>Enfin, contrairement \u00e0 d&rsquo;autres moyens de promouvoir ton travail celui-ci peut \u00eatre <strong>facilement adapt\u00e9<\/strong>. Ton\u00a0 contenu peut \u00eatre ajust\u00e9 en fonction de ton public et de tes nouveaut\u00e9s. Qu&rsquo;est-ce que cela signifie? Une fois votre contenu produit, tu pourras le r\u00e9utiliser autant de fois que tu le souhaites tout en modifiant son format par exemple.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #33cccc\"><b>En quoi le marketing peut t&rsquo;\u00eatre b\u00e9n\u00e9fique?\u00a0<\/b><\/span><\/p>\n<p>Gr\u00e2ce au marketing digital ton exposition sera plus importante. De ce fait, ta marque sera plus visible et donc connue et reconnue par les gens. Ce sera l&rsquo;occasion d\u00e9velopper la loyaut\u00e9 \u00e0 ta marque et fid\u00e9liser la client\u00e8le \u00e0 tes podcasts et\/ou ton \u00e9mission radio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans notre s\u00e9rie de marketing pour les podcasts et les \u00e9missions de radio! \u00c0 travers ces \u00e9pisodes, tu\u00a0 en &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"S2E1 &#8211; Quel est l&rsquo;int\u00e9r\u00eat du marketing pour tes podcasts et \u00e9missions radio ?\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/#more-8826\" aria-label=\"Plus sur S2E1 &#8211; Quel est l&rsquo;int\u00e9r\u00eat du marketing pour tes podcasts et \u00e9missions radio ?\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":9004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lc-video","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiLiCAST - Int\u00e9r\u00eat du marketing pour tes podcasts et \u00e9missions radio<\/title>\n<meta name=\"description\" content=\"Faites vous id\u00e9e g\u00e9n\u00e9rale de ce qu\u2019est le marketing, pourquoi le prendre en consid\u00e9ration et \u00e0 quel point ce peut \u00eatre facile!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiLiCAST - Int\u00e9r\u00eat du marketing pour tes podcasts et \u00e9missions radio\" \/>\n<meta property=\"og:description\" content=\"Faites vous id\u00e9e g\u00e9n\u00e9rale de ce qu\u2019est le marketing, pourquoi le prendre en consid\u00e9ration et \u00e0 quel point ce peut \u00eatre facile!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T13:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T09:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2020\/06\/S2EP1-LE-MARKETING-POUR-VOS-PODCASTS-ET-MISSIONS-RADIO-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/interet-du-marketing-pour-tes-podcasts-et-emissions-radio\/\"},\"author\":{\"name\":\"Arik\",\"@id\":\"https:\/\/lilicast.com\/fr\/#\/schema\/person\/f181ed58bb13689f58fdf10ea2a0e03b\"},\"headline\":\"S2E1 &#8211; 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