{"id":6371,"date":"2018-11-13T10:44:41","date_gmt":"2018-11-13T09:44:41","guid":{"rendered":"https:\/\/lili-cast.com\/?p=6371"},"modified":"2020-06-03T18:02:44","modified_gmt":"2020-06-03T16:02:44","slug":"augmenter-audience-de-son-podcast-et-de-sa-radio","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/augmenter-audience-de-son-podcast-et-de-sa-radio\/","title":{"rendered":"Avant Nespresso, on faisait d\u00e9j\u00e0 du caf\u00e9&#8230;"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_lossy,ret_img,w_450\/https:\/\/www.lilicast.com\/fr\/wp-content\/uploads\/sites\/5\/2018\/11\/coffee.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\nCe\u00a0<a href=\"https:\/\/lilicast.com\/fr\/blog\">blog<\/a>\u00a0est int\u00e9ressant\u2026 Si si.. et assez bluffant m\u00eame. Chaque article suscite des d\u00e9bats online avec certains d\u2019entre vous qui, in\u00e9vitablement, d\u00e9bouchent sur le th\u00e8me de l\u2019article suivant.\r\n\r\nR\u00e9cemment j\u2019ai envoy\u00e9 de nombreux mails pour offrir la possibilit\u00e9 de s\u2019inscrire \u00e0 un\u00a0<a href=\"https:\/\/lilicast.com\/fr\/webinar-subscription\">webinar<\/a>. Un rendez-vous somme toute assez classique d\u00e9sormais dans les r\u00e9seaux sociaux : une r\u00e9union par \u00e9cran et connexion web interpos\u00e9e.\r\n\r\nPour ce premier webinar, je m\u2019attaque \u00e0 un gros sujet :\u00a0<a href=\"https:\/\/lilicast.com\/fr\/nouvelle-audience\">augmenter son audience<\/a>.\r\n\r\nNi une ni deux, les premi\u00e8res r\u00e9actions et inscriptions sont arriv\u00e9es. Celle dont je voudrais vous parler aujourd\u2019hui nous vient d\u2019un collaborateur d\u2019une TRES GROSSE entreprise dont je tairai le nom. Une grosse boite avec plusieurs radios qui elles-m\u00eames ont plusieurs \u00e9missions.\r\n\r\n<em>\u201d Merci mais je crois que depuis le temps notre entreprise sait comment augmenter son audience \u201c<\/em>. Je suis d\u2019accord avec lui.\r\n\r\nEt sa remarque est d\u2019autant plus int\u00e9ressante qu\u2019\u00e9videmment je ne me place pas en donneur de le\u00e7ons ou en faiseur de miracles, je lui proposais juste une d\u00e9mo de 30 minutes sur un sujet commun, un poil central : l\u2019audience\u2026\r\nEt accessoirement un retour d\u2019exp\u00e9rience pour expliquer pourquoi TOUS nos clients augmentent leur audience.\r\n\r\nMais la force de l\u2019habitude ou la r\u00e9sistance au changement face aux innovations sont des compagnons de route habituels et bienvenus. J\u2019ai donc accueilli avec bienveillance cette r\u00e9action.\r\n\r\nD\u2019ailleurs j\u2019imagine ais\u00e9ment que quand la machine Nespresso est arriv\u00e9e sur le march\u00e9 elle a re\u00e7u aussi des\u00a0<em>\u201cnon merci, notre entreprise a d\u00e9j\u00e0 de quoi faire du caf\u00e9 \u201c<\/em>\u2026 oui forc\u00e9ment, on avait d\u00e9j\u00e0 un moulin \u00e0 caf\u00e9, des filtres, des grosses cafeti\u00e8res, des sucres en morceaux \u00e0 casser en deux\u2026 on avait d\u00e9j\u00e0 du caf\u00e9, qui restait bien ti\u00e8de dans une grosse cafeti\u00e8re \u00e0 la\u2026 caf\u00e9t\u00e9ria. Et oui il y avait m\u00eame une pi\u00e8ce pour cela !\r\nC\u2019\u00e9tait long, compliqu\u00e9, plus cher, et moins bon : mais on avait du caf\u00e9 !\r\n\r\nEt aujourd\u2019hui on a presque tous une machine \u00e0 expresso.\r\n\r\nAlors je suis all\u00e9 v\u00e9rifier, tout de m\u00eame. Evidemment j\u2019ai constat\u00e9 quoi ? Que dans cette entreprise les audiences g\u00e9n\u00e9rales de quasi toutes les radios sont en \u00e9rosion. Que les radios ont quelques rares \u00e9missions qui montent en audience. Et j\u2019ai bien s\u00fbr constat\u00e9 que l\u2019audience sur les flux web \u00e9taient symboliques, et que 90% des podcasts ne servaient carr\u00e9ment \u00e0 rien.\r\n\r\nAlors oui, je ne dis pas qu\u2019avec ma machine Nespresso je vais r\u00e9volutionner les audiences radios\u2026 Je dis simplement qu\u2019avant, je buvais beaucoup moins de caf\u00e9 !\r\n\r\nArnaud\r\n\r\n&nbsp;\r\n\r\nPour s\u2019inscrire aux webinars\u00a0<a href=\"https:\/\/lilicast.com\/fr\/webinar-subscription\">c\u2019est ici !<\/a>","protected":false},"excerpt":{"rendered":"<p>Ce\u00a0blog\u00a0est int\u00e9ressant\u2026 Si si.. et assez bluffant m\u00eame. Chaque article suscite des d\u00e9bats online avec certains d\u2019entre vous qui, in\u00e9vitablement, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Avant Nespresso, on faisait d\u00e9j\u00e0 du caf\u00e9&#8230;\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/augmenter-audience-de-son-podcast-et-de-sa-radio\/#more-6371\" aria-label=\"Plus sur Avant Nespresso, on faisait d\u00e9j\u00e0 du caf\u00e9&#8230;\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":7594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[281],"tags":[328],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-actualite","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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