{"id":5934,"date":"2018-09-10T10:38:19","date_gmt":"2018-09-10T08:38:19","guid":{"rendered":"http:\/\/lili-cast.com\/?p=5934"},"modified":"2020-03-03T11:02:21","modified_gmt":"2020-03-03T10:02:21","slug":"faire-grandir-son-audience-qualite-contenu","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/faire-grandir-son-audience-qualite-contenu\/","title":{"rendered":"Produire du contenu de qualit\u00e9 en radio"},"content":{"rendered":"<p>Produire une <strong>\u00e9mission de radio<\/strong> est un m\u00e9tier abscon. Souvent au d\u00e9part il y a une id\u00e9e, un projet \u00e9ditorial, une coh\u00e9rence ou une connivence avec la station radio. Toujours, il y a la volont\u00e9 de produire de la qualit\u00e9.\u00a0Au mois de septembre c\u2019est la m\u00eame chanson qui revient. Car que l\u2019on parte sur un nouveau projet ou que l\u2019on imagine la nouvelle saison d\u2019une \u00e9mission en place : <strong>on veut faire mieux.<\/strong>Tirer les le\u00e7ons du pass\u00e9, s\u2019adapter \u00e0 l\u2019\u00e9poque, \u00eatre cr\u00e9atif, tenter des coups.<\/p>\n<p>Bien s\u00fbr \u00e0 l\u2019arriv\u00e9e il n\u2019y a qu\u2019un seul juge de paix, qu\u2019un seul crit\u00e8re : l\u2019audience. On peut \u00eatre fier du travail accompli, fier de la qualit\u00e9 de ce qu\u2019on donne. Mais nos crit\u00e8res de jugement doivent aussi \u00eatre ceux du public qui, in fine, est le seul ma\u00eetre \u00e0 bord.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-7588\" src=\"https:\/\/website.lilicast.blog\/fr\/wp-content\/uploads\/sites\/2\/2018\/09\/Preparator_V21-300x183.png\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2018\/09\/Preparator_V21-300x183.png 300w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2018\/09\/Preparator_V21-768x469.png 768w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2018\/09\/Preparator_V21.png 780w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Et puis il y a les 2 contraintes majeures, avec lesquelles il faudra composer : le budget, et l\u2019animateur. L\u2019animateur a sa personnalit\u00e9, sa touche perso, son talent\u2026 mais aussi plus ou moins de rigueur, d\u2019exp\u00e9rience. Parfois producteur et animateur sont une seule personne : cela ne change rien au contexte.<\/p>\n<p>Comment faire progresser un animateur ? Comment le booster, le diriger ? Alors m\u00eame que pour beaucoup de petites radios, c\u2019est un b\u00e9n\u00e9vole ! Comment expliquer \u00e0 un animateur que son job ne s\u2019arr\u00eate plus, aujourd\u2019hui, quand le micro s\u2019\u00e9teint ? Il faut pr\u00e9parer l\u2019\u00e9mission suivante, et puis surtout, communiquer. Aujourd\u2019hui\u00a0<a href=\"http:\/\/lili-cast.com\/fr\/nouvelle-audience\">l\u2019audience<\/a>\u00a0est le r\u00e9sultat d\u2019une communication acharn\u00e9e entre deux \u00e9missions, \u00e0 coups de r\u00e9seaux sociaux, d\u2019extraits, de teaser, de slogan, de photos\u2026 Pour aller chercher de nouveaux auditeurs, les inciter \u00e0 \u00e9couter pour la premi\u00e8re fois\u2026 Et quand \u00e7a marche\u2026 Qu\u2019il essaye\u2026 Alors la qualit\u00e9 doit le fid\u00e9liser.<\/p>\n<p>L\u2019aventure LiLiCAST n\u2019est pas n\u00e9e d\u2019un service informatique. L\u2019aventure LiLiCAST est sortie d\u2019un studio de radio. Elle est n\u00e9e comme une r\u00e9ponse \u00e0 tous ces besoins. M\u00eame si nous travaillons avec les animateurs tous les jours, nous avons d\u2019autres amis\u2026 Car finalement, ceux qui nous aiment le plus sont les producteurs, les directeurs d\u2019antenne, les directeurs de communication, les <a href=\"http:\/\/lili-cast.com\/fr\/nouvelle-audience\">community managers<\/a>. Quand nous avons fini nos d\u00e9mos, en visio ou de visu, ce sont souvent leurs yeux qui brillent.<\/p>\n<p>Et si on se voyait ? Prenez 10 minutes\u2026 et on vous montre notre tour de magie<\/p>\n<p><a href=\"http:\/\/lili-cast.com\/fr\/sois-comme-jim\">Je tente ma chance\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produire une \u00e9mission de radio est un m\u00e9tier abscon. Souvent au d\u00e9part il y a une id\u00e9e, un projet \u00e9ditorial, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Produire du contenu de qualit\u00e9 en radio\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/faire-grandir-son-audience-qualite-contenu\/#more-5934\" aria-label=\"Plus sur Produire du contenu de qualit\u00e9 en radio\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":7588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[287],"tags":[325],"class_list":["post-5934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","tag-astuces","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment am\u00e9liorer la qualit\u00e9 de son Podcast ou Emission de Radio ?<\/title>\n<meta name=\"description\" content=\"Petit budget : comment am\u00e9liorer la qualit\u00e9 d&#039;une \u00e9mission de radio ? 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