{"id":5575,"date":"2018-08-23T10:09:12","date_gmt":"2018-08-23T08:09:12","guid":{"rendered":"http:\/\/lili-cast.com\/?p=5575"},"modified":"2020-03-03T10:52:57","modified_gmt":"2020-03-03T09:52:57","slug":"passer-la-radio-au-barbecue-et-si-vous-aviez-une-strategie-de-contenu-digital","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/passer-la-radio-au-barbecue-et-si-vous-aviez-une-strategie-de-contenu-digital\/","title":{"rendered":"Passer la radio au barbecue"},"content":{"rendered":"

J\u2019ai cherch\u00e9. Oui j\u2019ai cherch\u00e9 comme des milliers de consommateurs simplement catalogu\u00e9s en internautes, un podcast sur un sujet qui me passionne\u00a0: la cuisine au Barbecue. Ne riez pas\u2026. Je cuisine au Barbecue, certes, mais l\u00e0 n\u2019est pas la question, quoique j\u2019assume mes passions, comme tous les passionn\u00e9s\u2026 la vraie question est\u00a0: qu\u2019ai-je trouv\u00e9\u00a0?<\/p>\n

Google est sans doute mon ami, mais Google ne r\u00e9pond \u00e0 mes questions que par une logique algorithmique diff\u00e9rente de la logique du consommateur de contenu que je suis.\u00a0 Comme je m\u2019imaginais d\u00e9j\u00e0 \u00e9crire cet article je suis all\u00e9 jusque la page 4 de mon ami moteur de recherche, ce que font peu de personnes\u2026 je n\u2019ai trouv\u00e9 que de l\u2019\u00e9crit, et deux vid\u00e9os propos\u00e9es par des TV traditionnelles sur leur webpage.<\/p>\n

Sauf que moi, mesdames et messieurs, je suis\u00a0fain\u00e9ant<\/strong>. Je n\u2019aime pas lire. Et les vid\u00e9os qu\u2019on me proposait me demandaient une \u00e9norme concentration. J\u2019aurais aim\u00e9 de la voix. Je voulais pouvoir travailler sur un dossier tout en \u00e9coutant un podcast ou un extrait audio qui parlait de Barbecue. J\u2019aavais envie de pouvoir faire pause, monter dans ma voiture et une fois connect\u00e9 en Bluetooth, terminer mon \u00e9mission sur mon trajet de retour. Malheureusement, n\u2019ayant rien trouv\u00e9, j\u2019ai donc allum\u00e9 la radio sur une station nationale FM bien connue.\u00a0 Figurez-vous que le journaliste interviewait l\u2019organisateur des championnats de France de Barbecue\u00a0! INCROYABLE\u00a0!<\/p>\n

Je n\u2019ai \u00e9cout\u00e9 que les 5 derni\u00e8res minutes\u2026 J\u2019arrivais trop tard. Une fois chez moi je me suis donc pr\u00e9cipit\u00e9 sur la page podcast de la radio\u00a0pour \u00e9couter depuis le d\u00e9but ce que j\u2019avais rat\u00e9 : bredouille.\u00a0 Aucun moyen de faire une\u00a0recherche par contenu<\/strong>. Je n\u2019avais comme podcast disponible que des \u00e9missions enti\u00e8res, de 1h \u00e0 3h, avec sans doute, noy\u00e9es au milieu d\u2019un oc\u00e9an d\u2019informations, des chroniques formidables et des interviews pertinentes pour le passionn\u00e9 que je suis de musique rock, de politique, de sciences fiction, de cuisine, de wok, de barbecue, de vin, d\u2019\u00e9criture, de bio, de radio, d\u2019\u00e9conomie, de football, de tennis, de tourisme\u2026<\/p>\n

La radio est un formidable\u00a0cr\u00e9ateur de contenu<\/strong>. Sans doute le plus prolifique et pertinent. Mais il est paradoxal de voir qu\u2019il ne voit dans internet qu\u2019une source de publicit\u00e9 et un concurrent.<\/p>\n

Pourtant internet est un m\u00e9dia, dans le sens premier du terme : un moyen de transmettre des informations, des analyses, des opinions. Les radios ont du contenu ? LiLiCAST le fait savoir et le met \u00e0 disposition du monde. Cela pourrait \u00eatre une formule marketing, mais la r\u00e9alit\u00e9 est qu\u2019il serait temps que la radio se r\u00e9veille et assume sa formidable cr\u00e9ativit\u00e9.\u00a0<\/strong>C\u2019est notre raison d\u2019\u00eatre. C\u2019est le miracle que LiLiCAST cr\u00e9e chaque jour.<\/p>\n

Arnaud<\/p>\n

https:\/\/lilicast.com\/fr\/nouvelle-audience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u2019ai cherch\u00e9. Oui j\u2019ai cherch\u00e9 comme des milliers de consommateurs simplement catalogu\u00e9s en internautes, un podcast sur un sujet qui … <\/p>\n

Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":7923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[287],"tags":[328],"class_list":["post-5575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","tag-actualite","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nPodcast : Cr\u00e9er sa strat\u00e9gie de contenu digitale - LiLiCAST<\/title>\n<meta name=\"description\" content=\"Vous \u00eates podcasteur ou animez une \u00e9mission de radio ? Voici les raisons pour lesquelles votre contenu est primordial ! 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