{"id":5491,"date":"2018-08-22T09:33:28","date_gmt":"2018-08-22T07:33:28","guid":{"rendered":"http:\/\/lili-cast.com\/?p=5491"},"modified":"2020-03-03T10:53:25","modified_gmt":"2020-03-03T09:53:25","slug":"creer-podcast-courts-specialises","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/","title":{"rendered":"Comprendre celui qui \u00e9coute"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"524\" height=\"344\" class=\"wp-image-7813\" src=\"https:\/\/website.lilicast.blog\/fr\/wp-content\/uploads\/sites\/2\/2019\/11\/8576-e15338922634211.png\" alt=\"\" srcset=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/11\/8576-e15338922634211.png 524w, https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/11\/8576-e15338922634211-300x197.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/figure>\r\n\r\n\r\nSe cr\u00e9er une nouvelle audience est un enjeu de taille pour le monde de la radio. Entendons-nous bien, il ne s\u2019agit pas d\u2019aller chercher de nouveaux auditeurs pour les ondes FM\u2026 Nous parlons ici d\u2019une nouvelle Audience avec un grand A. Et pour cela il s\u2019agit de comprendre celui qui \u00e9coute.\r\n\r\nLe web addict, celui qui passe sa vie sur un \u00e9cran, qu\u2019il soit smartphone ou PC, est un consommateur raisonn\u00e9. Il cherche, beaucoup, \u00e9coute, beaucoup\u2026 Mais uniquement ce qui l\u2019int\u00e9resse. Le passionn\u00e9 de Bio, par exemple, ira chercher uniquement des informations sur le Bio\u2026 rien d\u2019autre. Et oui, lui aussi est une audience disponible, active, et particuli\u00e8rement exigent.\r\n\r\nL\u2019effet d\u2019opportunit\u00e9 pour les Radios est\u2026 r\u00e9volutionnaire. Elles sont les plus grandes cr\u00e9atrices de contenus\u00a0: combien de\u00a0<a href=\"https:\/\/lilicast.com\/fr\/gagne-du-temps\">chroniques et d\u2019\u00e9missions<\/a>\u00a0sur le Bio sont capable de contenter cette audience ?\r\n\r\nAlors imaginez\u2026 qu\u2019au lieu de publier un podcast de 3h d\u2019\u00e9mission sur le bio avec de la musique autour, et puis un horoscope, des news, vous d\u00e9cidiez de comprendre celui qui \u00e9coute. Et si une \u00e9mission devenait plusieurs podcasts, courts, enrichis d\u2019images chocs, de messages cl\u00e9s, de liens vers d\u2019autres podcasts th\u00e9matiques. Et si votre page podcast devenait claire\u00a0? Une organisation par th\u00e8me, une recherche full-text possible, un SEO automatique\u00a0?\r\n\r\nEt si nous passion enfin \u00e0 l\u2019\u00e8re de la Radio-On-Demand, et tout ceci sans plus d\u2019effort\u2026 c\u2019est \u00e7a que\u00a0<a href=\"https:\/\/lilicast.com\/fr\/pro\">LiLiCAST<\/a>\u00a0fait pour vous.\r\n\r\nArnaud\r\n\r\n<a href=\"https:\/\/lilicast.com\/fr\/nouvelle-audience\">https:\/\/lilicast.com\/fr\/nouvelle-audience<\/a>","protected":false},"excerpt":{"rendered":"<p>Se cr\u00e9er une nouvelle audience est un enjeu de taille pour le monde de la radio. Entendons-nous bien, il ne &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Comprendre celui qui \u00e9coute\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/#more-5491\" aria-label=\"Plus sur Comprendre celui qui \u00e9coute\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":7813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[287],"tags":[328],"class_list":["post-5491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","tag-actualite","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Besoin d&#039;une nouvelle audience ? 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Alors commencez par conna\u00eetre ceux qui vous \u00e9coutent !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/\" \/>\n<meta property=\"og:site_name\" content=\"LiLiCAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LilicastApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-22T07:33:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-03T09:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/11\/8576-e15338922634211.png\" \/>\n\t<meta property=\"og:image:width\" content=\"524\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:site\" content=\"@lilicastapp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/\"},\"author\":{\"name\":\"Arik\",\"@id\":\"https:\/\/lilicast.com\/fr\/#\/schema\/person\/f181ed58bb13689f58fdf10ea2a0e03b\"},\"headline\":\"Comprendre celui qui \u00e9coute\",\"datePublished\":\"2018-08-22T07:33:28+00:00\",\"dateModified\":\"2020-03-03T09:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/lilicast.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2019\/11\/8576-e15338922634211.png\",\"keywords\":[\"Actualit\u00e9\"],\"articleSection\":[\"Radio\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/\",\"url\":\"https:\/\/lilicast.com\/fr\/blog\/creer-podcast-courts-specialises\/\",\"name\":\"Besoin d'une nouvelle audience ? 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