{"id":13210,"date":"2022-12-11T16:27:21","date_gmt":"2022-12-11T15:27:21","guid":{"rendered":"https:\/\/lilicast.com\/fr\/?p=13210"},"modified":"2022-12-11T16:28:24","modified_gmt":"2022-12-11T15:28:24","slug":"les-meilleures-astuces-de-creation-de-contenu","status":"publish","type":"post","link":"https:\/\/lilicast.com\/fr\/blog\/les-meilleures-astuces-de-creation-de-contenu\/","title":{"rendered":"Les meilleures astuces de cr\u00e9ation de contenu"},"content":{"rendered":"<div style=\"width: 1080px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-13210-1\" width=\"1080\" height=\"1080\" poster=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2022\/12\/article-blog-meilleurs-tips-crea-contenucover.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2022\/12\/article-blog-meilleurs-tips-crea-contenu.mp4?_=1\" \/><a href=\"https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2022\/12\/article-blog-meilleurs-tips-crea-contenu.mp4\">https:\/\/lilicast.com\/fr\/wp-content\/uploads\/sites\/2\/2022\/12\/article-blog-meilleurs-tips-crea-contenu.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Les experts en cr\u00e9ation de contenu de Airtable nous donnent leurs meilleures m\u00e9thodes pour cr\u00e9er en \u00e9quipe et donner vie \u00e0 vos id\u00e9es de contenu. Ces diff\u00e9rents tips consistent dans un premier temps \u00e0 <b>avoir\u00a0une source unique pour regrouper votre mat\u00e9riel et vos donn\u00e9es<\/b>, mais aussi \u00e0<b>\u00a0favoriser l&rsquo;automatisation d&rsquo;une action quand cela est possible<\/b> et enfin dans un troisi\u00e8me temps \u00e0 <b>rendre l&rsquo;information sur la performance de votre contenu accessible<\/b>.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Gr\u00e2ce \u00e0<\/span> <span style=\"color: #333399\"><a style=\"color: #333399\" href=\"https:\/\/blog.airtable.com\/content-operations-best-practices\/?utm_ID=recXo757i7WXRMLA5&amp;utm_source=email-blast&amp;utm_medium=email&amp;utm_campaign=mk_ss_ss_mid-month-digest&amp;utm_content=email-blast_2209&amp;mkt_tok=NDU4LUpIUS0xMzEAAAGG4L6uFMD3GTT-dBtYX0dv5iTKd0k-LgH5mO5-mF84m6n6k27TTI_BR8Qh5IdzSvpAyi9IFoHqbX6ELoSeusvL0WKAbJV2rg9nlOCzIr8acZE\" target=\"_blank\" rel=\"noopener\">l&rsquo;article de Airtable<\/a><\/span><span style=\"color: #333333\">, nous r\u00e9sumons pourquoi et comment appliquer ces op\u00e9rations de cr\u00e9ation de contenu avec un outil comme LiLiCAST.\u00a0 Si vous voulez creuser encore plus le sujet de la cr\u00e9ation de contenu, nous vous invitons \u00e0 d\u00e9couvrir<\/span> <a href=\"https:\/\/try.airtable.com\/ty\/webinar\/content-operations-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #333399\">leur webinaire<\/span><\/a><span style=\"color: #333333\">. Retrouvez le lien en dessous de l&rsquo;article.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"lc-speech\"><strong>Tip <\/strong><strong>#1 <\/strong><strong>: Avoir une seule source pour son contenu<\/strong><\/h3>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Le premier tip donn\u00e9 par Airtable est d&rsquo;<span class=\"lc-highlight\">avoir\u00a0une source unique regroupant votre mat\u00e9riel et donn\u00e9es<\/span>. Ce que vous devez retenir ici, c&rsquo;est <strong>l&rsquo;importance d&rsquo;un endroit central pour capturer vos informations<\/strong>, <strong>brouillons<\/strong> et <strong>mat\u00e9riel<\/strong> les plus importants.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\"><span class=\"lc-highlight\">Avec LiLiCAST, votre contenu est centralis\u00e9 dans l&rsquo;application<\/span>,\u00a0qui est une <strong>plateforme tout-en-un<\/strong>. LiLiCAST rassemble vos s\u00e9ries, \u00e9pisodes, textes, mais aussi votre mat\u00e9riel audio et les vid\u00e9os que vous avez r\u00e9alis\u00e9es. En plus, l&rsquo;ensemble du processus de cr\u00e9ation se d\u00e9roule au m\u00eame endroit. On a donc un seul flux de cr\u00e9ation, constamment synchronis\u00e9, et aucune duplication de donn\u00e9es est n\u00e9cessaire.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Au sein de l&rsquo;application, votre \u00e9quipe dispose m\u00eame d&rsquo;une biblioth\u00e8que de contenu unique, de sorte que le mat\u00e9riel audio et visuel de votre organisation soit r\u00e9pertori\u00e9 au m\u00eame endroit, et que vous puissiez le r\u00e9utiliser ais\u00e9ment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tip #2 : Automatiser une action quand cela est possible<\/strong><\/h3>\n<p class=\"lc-speech\"><span style=\"color: #333333\">La deuxi\u00e8me astuce c&rsquo;est d&rsquo;<span class=\"lc-highlight\">automatiser une action \u00e0 chaque fois qu&rsquo;on en a la possibilit\u00e9<\/span>. En plus d&rsquo;encourager la r\u00e9duction du temps consacr\u00e9 \u00e0 synchroniser manuellement des donn\u00e9es, il s&rsquo;agit aussi d&rsquo;<strong>\u00e9liminer les frictions dans le processus de cr\u00e9ation de contenu et donc de laisser libre cours \u00e0 la cr\u00e9ativit\u00e9<\/strong>. Pour se faire, il suffit d&rsquo;ajouter de la fluidit\u00e9 et \u00e9liminer le plus de frustration possible.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\"><span class=\"lc-highlight\">Dans LiLiCAST, <strong>le processus de production du contenu est toujours le m\u00eame<\/strong>.<\/span> Vous commencez par structurer, enregistrer, vous passez ensuite par l&rsquo;\u00e9dition de votre contenu, puis vous le finalisez et le publiez. En plus d&rsquo;une logique tout-en-un, nous avons ajout\u00e9 des fonctionnalit\u00e9s cl\u00e9s pour r\u00e9duire le temps pass\u00e9 sur les t\u00e2ches manuelles et r\u00e9p\u00e9titives.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Par exemple, vous avez la possibilit\u00e9 de cr\u00e9er des templates ou mod\u00e8les pour la structure de vos \u00e9pisodes, disponibles \u00e0 chaque fois que vous en cr\u00e9ez un nouveau. Vous pouvez \u00e9galement constituer votre propre biblioth\u00e8que audio et acc\u00e9der facilement \u00e0 la biblioth\u00e8que de contenu des publications ant\u00e9rieures.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"lc-speech\"><strong>Tip #3 : Rendre les statistiques de performance accessibles<\/strong><\/h3>\n<p class=\"lc-speech\"><span style=\"color: #333333\">Enfin, abordons l&rsquo;<span class=\"lc-highlight\">accessibilit\u00e9 des informations<\/span> sur la performance de votre contenu. <strong>Il est difficile de g\u00e9rer sa strat\u00e9gie de contenu si l&rsquo;on ne dispose pas des bonnes donn\u00e9es concernant le contenu d\u00e9j\u00e0 partag\u00e9 et publi\u00e9<\/strong>.<\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">C&rsquo;est pourquoi nous avons ajout\u00e9 dans LiLiCAST un moyen d&rsquo;obtenir des <strong>statistiques granulaires<\/strong>. Avec nos widgets iFrame, vous avez un contr\u00f4le total sur le partage de votre contenu, avec en plus des statistiques faciles \u00e0 lire. Vous pouvez les retrouver facilement pour voir quels sont les contenus qui fonctionnent le mieux ou ceux qui performent moins bien.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p class=\"lc-speech\"><span style=\"color: #333333\">L&rsquo;article d&rsquo;Airtable explique que <strong>la simplification des op\u00e9rations de contenu aide votre \u00e9quipe \u00e0 passer des id\u00e9es \u00e0 la cr\u00e9ation et \u00e0 produire un contenu dont toute l&rsquo;organisation peut \u00eatre fi\u00e8re.<\/strong> <strong>Vous y parviendrez en donnant \u00e0 votre \u00e9quipe les outils pour cr\u00e9er le meilleur contenu possible.<\/strong><\/span><\/p>\n<p class=\"lc-speech\"><span style=\"color: #333333\">LiLiCAST permet \u00e0 votre \u00e9quipe de lib\u00e9rer son potentiel cr\u00e9atif et de le faire avec impact. Le processus enti\u00e8rement int\u00e9gr\u00e9 permet d&rsquo;ajouter de la fluidit\u00e9 et d&rsquo;\u00e9liminer autant de frustration que possible pour votre \u00e9quipe. <strong>Le meilleur, c&rsquo;est que nous vous aidons m\u00eame \u00e0 impl\u00e9menter LiLiCAST dans vos habitudes de production de contenu.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Les experts en cr\u00e9ation de contenu de Airtable nous donnent leurs meilleures m\u00e9thodes pour cr\u00e9er en \u00e9quipe et &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Les meilleures astuces de cr\u00e9ation de contenu\" class=\"read-more button\" href=\"https:\/\/lilicast.com\/fr\/blog\/les-meilleures-astuces-de-creation-de-contenu\/#more-13210\" aria-label=\"Plus sur Les meilleures astuces de cr\u00e9ation de contenu\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":13209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"footnotes":""},"categories":[283],"tags":[338],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les meilleures astuces de cr\u00e9ation de contenu - LiLiCAST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilicast.com\/fr\/blog\/les-meilleures-astuces-de-creation-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures astuces de cr\u00e9ation de contenu - LiLiCAST\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Les experts en cr\u00e9ation de contenu de Airtable nous donnent leurs meilleures m\u00e9thodes pour cr\u00e9er en \u00e9quipe et ... 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