GETTING TO KNOW YOUR AUDIENCE – INTRODUCTION 

On this episode, you will get to know a little more on how to get to know your audience and why you should. Getting to know your audience is like the prerequisite to developing a marketing plan. Before you can decide how you are you going to market or where, you need to make sure you know your target audience. It is important that you are marketing to the right people, at the right time, with a fitting message.